Understand how and why applicants make decisions – and what to do next
The Student Decision Insights Dashboard helps you to understand why applicants chose your provider, another provider, or declined their offers – using feedback from applicant survey responses after they have made their final decisions.
This interactive dashboard goes beyond application data to show the factors that influence decision-making, how these vary across applicant groups, and how your performance compares with other providers.
Developed in collaboration with providers, it supports more informed, evidence-based decisions across recruitment, marketing, and student experience.
The insights we gain directly shape our recruitment strategy, allowing us to address crucial areas that matter most to students, converting more applicants effectively.
University of East Anglia (2024)
The dashboard helps you answer key questions about your applicants, including:
All insights are based on applicant feedback collected in a survey, just after firm and insurance decisions have been made.
The dashboard brings together applicant feedback and benchmarking data to help you understand behaviour and take action in a more focused way.
Want to see how the dashboard works in practice?
Explore the guide to understand key features, practical use cases, and how to apply insights in your own context.
See the dashboard in action and discuss how it can help answer your most pressing questions.
For more details and tailored demonstrations, contact your Customer Success Director or Customer Manager at UCAS.