Nvidia has reached students through UCAS for a couple of years now, using our unrivalled and verified student audience.
But how do they achieve great engagement?
UCAS’ Finding their place research shows 50% of students purchase new laptops for university each year. Across different courses, subjects, universities, interests and hobbies, the kind of laptop a student needs varies depending on what they use it for. That’s the question Nvidia wanted to help students with – to support them in finding a laptop that meets their requirements.
‘Play, learn, and create’ – Nvidia put the different ways students use technology front and centre, with guidance on the sort of laptops that can perform to the levels required. The campaign centred around a sponsored content article within UCAS’ trusted advice and guidance – a hub of support that millions of students access each year.
They created traffic to the content with an email to targeted courses and a paid media campaign on Meta and TikTok to all accepted university applicants.
They backed their activity up with videos created by their influencer pool and shared during the summer when students are preparing to head to university.
Sharing sponsored content through UCAS channels helped Nvidia achieve strong engagement with their content. Students know UCAS only shares content that’s relevant to their journey towards university, so they trust the brands we partner with:
We have engineered a unique media ecosystem, offering your brand multiple channels to provide guidance and advice at all stages in the application process, at the time students need it most.
By working with us, you can build a campaign to reach our verified, first-party data, and build connections that last, both on and offline.
Reaching students at key decision moments can be challenging. Competition is intense and attention is limited, so your campaigns need to stand out and land with meaning.
Talk to our experienced team about how we can work with you, and the range of products and services we offer. Take the next step to partnering with UCAS on your next campaign.