Marketing with Foundation Year

Overview
If you're eager to kickstart a career in marketing but don't meet the entry requirements, have taken a break from school, or need some extra help to get university-ready, this foundation year course is made for you.

From the ICP at the University of Portsmouth, you’ll pick up all the essential knowledge and academic skills needed for a bachelor's degree. You’ll learn to analyse information, do research, and sharpen your academic writing.

These skills will help you excel both in teams and on your own in diverse workplaces. You'll get a feel for new professional environments and learn how to adapt to them.

After finishing this course, you'll be all set to move on to the first year of the BA (Hons) Marketing degree.

A guaranteed place
Once you’ve successfully completed your foundation year, you'll be ready to progress onto BA (Hons) Marketing with a guaranteed place.

Course highlights

• ICP is based on the University of Portsmouth campus so you'll have access to all facilities, support and societies

• When you finish your foundation year successfully, you get a guaranteed place on BA (Hons) Marketing

• Get used to how lectures, seminars and tutorials work, so you can move onto your degree ready for success

• Learn how to meet the demands of taking on a bachelor's at university.

Careers and opportunities
With a degree in marketing, you'll have the skills and knowledge to excel in today's evolving business landscape. After you go on to study BA (Hons) Marketing, you'll graduate with projects and certificates to demonstrate your competence with tools and you'll have real-world experience to talk about in interviews. That experience might be through a work placement, or through our marketing consultancy project module.

Course Modules

Foundation year
In your foundation year, you'll gain the knowledge you need to move on to the first year of BA (Hons) Marketing. It will bridge the gap to uni, with the knowledge and academic skills you'll need to start.

Throughout the year, you'll learn to critically engage with information, undertake literature reviews, enhance your academic writing, and gain awareness of different types of research.

When you successfully complete this year, you'll get a guaranteed place on the first year of the BA (Hons) Marketing degree.

Years 2, 3 and 4
After your first year, you will transfer to BA (Hons) Marketing. The modules you study in years 2, 3 and 4 (and year 5 if you do a placement year) can be found on the relevant course page.

https://www.port.ac.uk/study/courses/undergraduate/ba-hons-marketing?studyMode=4-years-with-foundation-year&startDate=september-2026#modules