Digital Marketing Communications (Taught)

Course overview

Digital marketing transforms how we connect with and engage customers, fuelling a global demand in this rapidly growing field and creating exciting career opportunities.

Our course, accredited by the Institute of Data and Marketing (IDM) and the Chartered Institute of Marketing (CIM), gives you the evidence-based, applied knowledge and strategic campaign planning skills you need to excel. We welcome students who are passionate about all things digital and build the course curriculum around the latest developments in the digital landscape, focusing on specialist skills that employers value.

You’ll learn through a dynamic blend of collaborative teaching, group workshops, live client briefs, and specialist guest lectures from research-active academics and experienced industry professionals. You’ll also put your knowledge and skills to the test through internships and networking opportunities.

No matter your career goals, this course will help you find your digital passion and equip you to succeed as a strategic digital marketer.

Features and benefits

• Industry accreditation - Graduate with a course accredited by the CIM and IDM. Gain industry-recognised knowledge and boost your CV with extra professional qualifications.

• Prime location - Manchester is one of the UK’s biggest creative and digital hubs. Connect with agencies, global brands, innovative companies and future employers all on your doorstep.

• Practical experience - Build your professional portfolio that proves your skills and expertise to employers through live client briefs, industry-based projects and an optional internship.

• Industry software - Develop in-demand skills with free access to software such as Mintel, Hootsuite, and Google Analytics. Use our research databases, journals, and textbooks to strengthen your insights.

• Global outlook - Develop skills and knowledge that employers value worldwide. With a curriculum designed for both UK and international markets, you’ll graduate ready to launch a digital marketing career anywhere in the world.