Business and Marketing (with foundation year)

The foundation year of this Coventry University degree will be delivered from our CU Coventry campus. Course delivery from year 1 of the degree onwards will be from Coventry University campus.

This course aims to provide you with a solid grounding for a professional career across a range of business and marketing sectors.

The foundation year introduces the world of business with a sharp focus on aspects of management, business communications and marketing in a global context. The foundation year creates opportunities for you to develop key business skills and to put theory, both traditional and contemporary, into practice with real-world scenarios. Students who successfully complete their foundation year will then progress onto the Business and Marketing BA (Hons) degree within Coventry University’s Business School.

The degree part of the course focuses on developing your expertise in broader based business management and the more specific function of marketing, which focuses on the key theories and practices across global multi-national organisations, national public and private sectors, SMEs, non-profit, NGOs and charities. It aims to provide a solid understanding of areas such as business planning and management, alongside specialist marketing skills for potential careers in category management, marketing, customer insight, business development, sales and corporate communications.

Key benefits of the degree

• Real world applications - Focus on real-world engagement and authentic assessments in a range of business and marketing situations, with opportunities to work on live projects and case studies from local and international organisations and will also participate in Collaborative Online International Learning (COIL) projects.

• Highly flexible and transferable course options - Degree is part of a suite of Marketing courses that share a common first year, this enables you to gain a broad understanding of business and management concepts and practice before continuing your chosen specialism.

• DigiComm Lab - Access our DigiComm Lab supports and develop your digital literacy skills through using industry standard marketing platforms and software

• Real-world insights and Professional Network Development - Experience presentations and networking opportunities with practitioners, from both global businesses and small, niche advertising agencies, together with both real and virtual field trips.

See our website for further details.