Business and Marketing (with foundation year) | Coventry University

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Course summary

Foundation Year
The foundation year will introduce you to the world of business with a strong focus on management, business communications and marketing in a global context. It creates opportunities for you to develop vital business skills, as well as preparing you for study at undergraduate level. You will put theory, both traditional and contemporary, into practice with real-world scenarios.

The foundation year of this Coventry University degree will be delivered from our CU Coventry campus. Course delivery from year 1 of the degree onwards will be from the Coventry University campus.

Degree
Discover how business and marketing operate across a range of organisations — from global brands to local businesses, public services, non-profits and charities. This course explores the strategies organisations use to navigate a competitive business environment.

In a competitive global economy, marketing is key to business success. Organisations across all sectors must stand out to deliver their products and services effectively. This course is designed to build your understanding of business planning, management and specialist marketing skills.

Why study this course

Industry-relevant curriculum: the course brings together key business areas covering a wide range of topics such as branding, marketing analytics for decision-making and marketing communications, as well as brand management and corporate reputation.
Focus on sustainability: learn how to grow and succeed while making a positive impact. This course encourages a growth mindset, while also promoting inclusivity, social responsibility, and care for the environment in a connected world.
Innovative thinking: apply your creativity and analytical skills through hands-on business simulations using industry-standard software across a range of real-world contexts.
Practice-led learning: learn to create campaigns that can work in a global marketplace, engaging audiences across diverse cultural contexts and building brand trust.
Practical learning approach: allows you to solve real-world business and marketing problems using the skills acquired during the course.

For more information, please visit the Coventry University website.

How to apply

Application codes

Course code:: NMDF
Institution code:: C85

This course may be available at alternative locations, please check if other course options are available.

Course options

Open days

CU London (Dagenham) - Open Event
4 Mar 2026, 16:00
London
CU Scarborough - Open Event
11 Mar 2026, 16:00
Scarborough
CU Coventry - Open Event
18 Mar 2026, 16:00
Coventry
Coventry University - Undergraduate Open Day
25 Apr 2026, 08:30
Coventry
Coventry University London - Undergraduate Open Event
29 Apr 2026, 14:00
London
Coventry University London - Postgraduate Open Event
29 Apr 2026, 17:00
London
Coventry University - Undergraduate Open Day
27 Jun 2026, 08:30
Coventry

Chat to student ambassadors

Discover what it's like to study Business and Marketing (with foundation year) at Coventry University: insights on the course, making friends, personal statement tips, uni prep, and recommended books, podcasts, and videos.

Nefeli
Coventry University
MSc Psychology
Hi! I am Nefeli. I am doing a master's degree in Psychology at Coventry University. When I can, I work as a Student Ambassador and help guide students not only around the campus but also throughout the process of getting in university.
Chat with Nefeli
Daniel
Coventry University
Motorsport Engineering MEng/BEng (Hons)
I am a first year motorsport engineering student from Stockport near Manchester. I love cars and motorsport and hope to get a career in motorsport after my degree. I am a race marshal at Oulton Park race track and have joined the Tennis team at Coventry University. I am a Christian and go to Christian union meetings and Hillfields church. To relax i enjoy watching films, TV and playing video games.
Chat with Daniel
Rhythm
Coventry University
Product Design BA (Hons)
Hi, Im Rhythm currently studying Product Design. I have also done a foundation year in Art, design & Media at Coventry University. Feel free to reach out if you have any questions about uni life, I'm happy to help :)
Chat with Rhythm
Sanam
Coventry University
Forensic Investigations BSc (Hons)
Hi! I'm Sanam and i'm in my final year studying Forensic investigations BSc. After my studies, i am interested in becoming a detective, working within the law sector or becoming a certified court interpretor. Alongside my studies i'm a student ambassador, and have an interest in learning about my culture.
Chat with Sanam
Rangeshh
Coventry University
Mechanical Engineering MEng/BEng (Hons)
Hi, I'm a 4th Year Integrated Master's Student in Mechanical Engineering with a placement year at Tata Steel UK. I love to explore new topics and expand my knowledge in my free time and I always keep up to date on the newest shows & television.
Chat with Rangeshh
Kishore
Coventry University
Economics BSc (Hons)
President of the Economics Society and a driven aspiring Investment Banker, I believe that stepping out of your comfort zone is the key to unlocking true potential. Embracing this mindset allowed me to seize numerous opportunities at university, from participating in diverse societies and sports clubs to contributing to various committees. These experiences have not only enriched my university journey but also equipped me with essential skills and insights that are vital for success as a graduate.
Chat with Kishore
Adam
Coventry University
Sports Coaching BSc
Hi there👋, My name is Adam and I am currently a first year Sports Coaching student and a lifelong Coventry habitant. Sports has been a massive part of my life which has lead me to studying the Sports Coaching Bachelor Degree here at Coventry. I am looking to pursue a career within Sport Coaching as I look to teach and coach others the amazing thing that is sport🤩. Feel free to ask me questions about the Sports Coaching Course and elements of University life😃 ⚽️🏀🎾🏓🏏
Chat with Adam
Amber
Coventry University
Mechanical Engineering MEng/BEng (Hons)
Currently I am studying for my Masters in Mechanical engineering and working on my dissertation on Nuclear NDT methods and techniques. I have worked at Sellafield Nuclear during my placement industrial year as a nuclear construction engineer specializing in mechanical engineering. In my spare time I attend the crafting society and go hiking and running, whilst catching Bake Off every week for new recipes.
Chat with Amber
Wanita
Coventry University
Mechanical Engineering MEng/BEng (Hons)
Hi! I am Wanita. I am currently a third-year Mechanical Engineering student. At the end of this course, I would like to go into sustainability or energy industries. I am happy to answer any questions you may have :)
Chat with Wanita

Historical entry grades data BETA

This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Not enough data available

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Student Outcomes

Operated by the Office for Students

70 Employment after 15 months (Most common jobs)

85 Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.