Foundation Year
The foundation year will introduce you to the world of business with a strong focus on management, business communications and marketing in a global context. It creates opportunities for you to develop vital business skills, as well as preparing you for study at undergraduate level. You will put theory, both traditional and contemporary, into practice with real-world scenarios.
The foundation year of this Coventry University degree will be delivered from our CU Coventry campus. Course delivery from year 1 of the degree onwards will be from the Coventry University campus.
Degree
Discover how business and marketing operate across a range of organisations — from global brands to local businesses, public services, non-profits and charities. This course explores the strategies organisations use to navigate a competitive business environment.
In a competitive global economy, marketing is key to business success. Organisations across all sectors must stand out to deliver their products and services effectively. This course is designed to build your understanding of business planning, management and specialist marketing skills.
Why study this course
Industry-relevant curriculum: the course brings together key business areas covering a wide range of topics such as branding, marketing analytics for decision-making and marketing communications, as well as brand management and corporate reputation.
Focus on sustainability: learn how to grow and succeed while making a positive impact. This course encourages a growth mindset, while also promoting inclusivity, social responsibility, and care for the environment in a connected world.
Innovative thinking: apply your creativity and analytical skills through hands-on business simulations using industry-standard software across a range of real-world contexts.
Practice-led learning: learn to create campaigns that can work in a global marketplace, engaging audiences across diverse cultural contexts and building brand trust.
Practical learning approach: allows you to solve real-world business and marketing problems using the skills acquired during the course.
For more information, please visit the Coventry University website.
Foundation Year
Business Communications
Management Skills
Marketing for Business
Global Business
Year One
This course has a common first year
The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.
If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).
Common first-year courses
Advertising and Digital Marketing BA (Hons)
Business Administration BA (Hons)
Business and Human Resource Management BA (Hons)
Business Management BA (Hons)
Enterprise and Entrepreneurship BA (Hons)
Event Management BA (Hons)
International Business Management BSc (Hons)
Marketing BA (Hons)
Sport Management BA (Hons)
Year One Modules
Marketing, Digital and Social Media - 30 Credits
People and Organisations - 30 Credits
Analytics for Decision Making - 30 Credits
Responsible Management, Sustainability and Entrepreneurship - 30 Credits
Year Two
Research and Insight - 30 Credits
Consumer Behaviour - 30 Credits
Integrated Marketing Communications - 30 Credits
Value Through Innovation - 30 Credits
Placement Year
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.
If you choose to do a work placement editsyear, you will pay a reduced tuition fee* of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.
Final Year
Sustainable Marketing Management - 30 Credits
Applied Project - 30 Credits
Corporate Idenity and Reputation - 30 Credits
Global Marketing - 30 Credits
*For further information please check the course page on the Coventry University website.
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.
Coventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
This course may be available at alternative locations, please check if other course options are available.
Course optionsDiscover what it's like to study Business and Marketing with foundation year at Coventry University: insights on the course, making friends, personal statement tips, uni prep, and recommended books, podcasts, and videos.
We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start.
Contact us via our website to find out more.
Grades alone don’t tell us everything about your potential and your story. We use information from your application to assess achievements in your personal situation to support fair and equal access. For example, we consider where you live, your school, if you are a carer or a care leaver or have experienced disruption to your education.
We have different schemes that recognise this context that may result in a reduced offer by up to 24 UCAS points or equivalent.
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
This course may have Historical entry grades data available, please select a course option to view.
Course optionsThis report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
| Location | Fee | Year |
|---|---|---|
| England, Scotland, Wales, Northern Ireland, Channel Islands & Republic of Ireland | £9790* | |
| EU & International | £20800* |
* This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Email:applications.io@coventry.ac.uk
Phone:+44 024 7765 2152
Email:ukadmissions@coventry.ac.uk
Phone:024 7765 2222
Priory Street
Coventry
CV1 5FB
At Coventry University
