Build your expertise in marketing theories and data-driven insights while developing practical skills to prepare for a career in the dynamic field of marketing.
Develop knowledge and skills in a global marketing environment shaped by rapid social and technological change. This course helps to:
build marketing skills by using data to create new, effective and long-lasting solutions
enhance your ability to think strategically and lead marketing initiatives, supporting business growth and innovation
understand contemporary global marketing issues and apply data-driven insights to develop sustainable business solutions.
Why you should study this course:
- Real-world experience: The hands-on nature of this course, alongside opportunities to apply marketing knowledge to business challenges in a simulated environment, helps you develop work-ready skills and practical experience relevant to marketing roles.
- London location: Studying in London, a global centre for marketing and brand innovation, gives you access to leading agencies, consultancies and major brands. The city campus offers opportunities to observe industry practices, network and develop your own marketing initiatives.
- Industry insight: Learn from tutors with professional and academic experience in marketing, digital marketing, analytics, research, and PR. Their expertise informs teaching and offers insights into current industry practices.
- International learning experience: This course explores marketing practices in different regions, helping you develop skills relevant to international roles. It reflects global business practices and cultures, supporting your ability to work with diverse people and organisations, and covers key international marketing management topics.
- Prepare for your future: This course aims to develop your knowledge and practical skills in marketing, combining hands-on experience with industry insights. It aims to equip you with a strong foundation to progress into further study (subject to meeting progression criteria) and explore marketing roles across agencies, organisations or entrepreneurial ventures
For the most up-to-date information please visit our website.
Digital Marketing and Analytics
Business Simulation and Practice
Strategic Marketing and Leadership
Contemporary Issues in Global Marketing
For the most update to date course details, please visit our website.
Coventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
This course may be available at alternative locations, please check if other course options are available.
Course optionsDiscover what it's like to study Marketing Management top-up at Coventry University: insights on the course, making friends, personal statement tips, uni prep, and recommended books, podcasts, and videos.
We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start.
Contact us via our website to find out more.
Grades alone don’t tell us everything about your potential and your story. We use information from your application to assess achievements in your personal situation to support fair and equal access. For example, we consider where you live, your school, if you are a carer or a care leaver or have experienced disruption to your education.
We have different schemes that recognise this context that may result in a reduced offer by up to 24 UCAS points or equivalent.
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
This course may have Historical entry grades data available, please select a course option to view.
Course optionsThis report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
| Location | Fee | Year |
|---|---|---|
| England, Scotland, Wales, Northern Ireland, Channel Islands & Republic of Ireland | £9790* | |
| EU & International | £17600* |
* This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Email:applications.io@coventry.ac.uk
Phone:+44 024 7765 2152
Email:ukadmissions@coventry.ac.uk
Phone:024 7765 2222
Priory Street
Coventry
CV1 5FB
At Coventry University
