Fashion Marketing with Foundation

To successfully launch a new brand or collection, fashion marketers must keep track of the latest trends and continually seek creative ways to tell stories, build brand reputations, influence customers and generate sales.

You’ll be introduced to the structure of the fashion industry and learn how teams build strategies to ensure a seamless transition from concept to customer. Using market research, you’ll also learn how to analyse and evaluate consumer behaviour (including why and how they purchase products), forecast new trends and develop innovative strategies to entice new customers.

Focusing on creative storytelling, you’ll learn how to communicate the message behind or collection, and effectively promote brands’ personalities and values – exploring a range of innovative techniques including the use of influencers, collaborations, pop-ups and social media.

In your first year, you’ll analyse and evaluate stories used in current campaigns. In your second year, you’ll experiment with re-telling existing stories and in your final year you’ll focus on creating stories from scratch – sourcing your own ideas, collaborating with peers and producing engaging, multi-channel campaigns.

Why study Fashion Marketing in London?

Studying in London gives you the chance to get involved with a wide variety of campaigns, shoots, collaborations and events (from London Fashion Week to the Dezeen Design Festival) and you’ll be encouraged to regularly visit exhibitions, enter competitions and join internships – developing new relationships and gaining first-hand experience.

The course places a keen emphasis on an appropriate balance between theoretical and academic standpoints and ‘real-life’ industry applications and contexts. During your time at Regent’s, you’ll take advantage of access to industry resources such as Fashion Monitor (an influencer marketing tool), work on a range of live marketing briefs and hear first-hand accounts from practiced experts – gaining industry experience and building a network of contacts.

Recent guest speakers:

Michael Ward, Managing Director at Harrods
Andrew Maag, Former CEO at dunhill
Angela Gilbey, Sourcing Development Manager at New Look
Nicole Bischofer, Head of Womenswear at COS
Ellie-Grace Frost, Designer at Louis Vuitton
Howard Mutti-Mewse, Global Communications Manager at Nespresso
Jessica Bumpus, Fashion Journalist and former Digital Fashion Editor at Vogue
Virginia James, former Head of Design at Pringle
Angela Quaintrell, Fashion Buying Consultant
Melanie Walker, former Head of Design at Victoria Beckham
Lizzy Bowering, Head of Catwalks at WGSN
Recent collaborations:

Nicole Bischofer, Head of Womenswear at COS
Annabel Dowsing, Studio Director at Georgia Hardinge
Duncan Cui, Director at Kylin Pulu and Tom Tailor
Imogen Bowman, Senior Designer at Studio Amelia
Our unparalleled central London location and strong emphasis on forging industry links means you’ll emerge as an innovative, visionary marketer and a confident communicator with an excellent understanding of the fashion industry.

Integrated Foundation option
The integrated foundation year has been specially designed to give you the introductory knowledge and business skills needed to confidently progress to degree-level study.

It's structured around discipline knowledge, with extra modules that introduce you to the transferable skills you'll need at degree level and beyond – giving you a solid grounding in both management principles and business skills.

Once you've successfully completed your Foundation year, you'll be able to progress to any of our business, social sciences, humanities or media undergraduate courses.

Building on this foundation, you’ll develop specialist knowledge in your chosen course.

Your skills and knowledge will be assessed entirely by coursework, with no exams. For example through practical work, presentations, design projects, group work, portfolios, fashion films, fashion shoot images, publications and zines, production documents, market reports and essays. You may also have the opportunity to produce a fashion film, fashion magazine or participate in the production of a fashion show.