International Marketing (Taught)

Gain the international strategic skills, creative executional ability, and cutting-edge knowledge to launch a global marketing career in a constantly shifting digital environment. Your professors include industry professionals with years of experience who know that the best way to learn is by doing. Get ready to roll up your sleeves and get practical inside and outside of class with mini-projects, live clients, and case challenges.

Through this highly practical curriculum that emphasizes the increasing digitization of marketing, you will study how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing.