Marketing Communications for Social Change (with Foundation Year)

Develop strategic skills and learn how to use the marketing communications toolkit to the best effect for clients and organisations by developing persuasive communications and campaigns that draw on marketing, advertising, digital media, and PR.

Why study BA (Hons) Marketing Communications at BU?

• Develop a critical understanding of integrated marketing communications that will enable you to adapt to a variety of roles in the industry

• Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year

• Co-create academic and professional research with staff including consultancy projects for industry clients

• At the end of your first year you can choose which Marketing Communications course best suits you and your career interests

• Complete a work placement anywhere in the world, giving you the chance to put theory into practice, make great career contacts and bolster your blossoming CV.

• You’ll be career-ready with 96% of our graduates in employment or further study after 15 months (DiscoverUni 2023)

This course includes a foundation year option for students who do not meet the entry requirements for the degree course.. This additional year of study will give you a grounding in the media & communication skills required for this course, building your confidence, knowledge and skills for further study. After successful completion of the foundation year, you will progress to the full degree.

Course Modules

During the Foundation Year, you will study Academic & Professional Practice | Collaborative Communication Project | Media & Current Debates | Media Work.

In Year 1, as part of the Degree, you will study Principles of Marketing Communications | Academic & Professional Skills | Contemporary Debates in Marketing Communications | Digital Essentials | Research in Action 1 | Integrated Marketing Communications