Business and Marketing

The rules of business are fast-changing. Business leaders must learn to adapt, be resilient and make difficult decisions.

The best business minds know how to communicate their value. This degree offers you the chance to understand the role businesses play in society, how they develop and grow their brand identity, and build marketing solutions to reach new customers.

Led by academics with subject expertise, and industry practitioners with knowledge of contemporary business practices, you’ll grow your understanding through meaningful teaching experiences, field trips and placements.

The Faculty of Business and Law is a signatory of the United Nations’ Principles for Responsible Management Education for integrating sustainability in the curriculum. We work with our advisory board, which is made up of industry professionals, to make sure we are designing our courses with the latest skills and knowledge valued by employers.

• Through strong industry links and real-world applications and simulations, you will graduate with the skills required to lead, innovate and excel in the world of business. Recent graduates are working for local and national companies including Goodyear Dunlop, spottydog communications, Enterprise Holdings, Puma, Nissan, Dunelm and Vauxhall.

• You’ll have opportunities to put your consultancy skills into practice – taking part in live projects where you can help companies tackle their real-world business challenges.

• DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.

• Students have secured year-long placements in companies such as Walt Disney, HP, The Met Office, Volkswagen Financial Services, TK Maxx plus many more.

• Get involved in DMU’s BizSpark Challenge – a unique opportunity to work on real challenges faced by real companies. You’ll be engaging with them to help solve the big problems, developing and putting into practice key business skills.

Course Modules

Year 1
Block 1: Foundations of Global Business in the Digital Age
Block 2: Marketing: Theory and Practice
Block 3: Essential Business Intelligence and Financial Decision Making
Block 4: Entrepreneurship and Business Ventures
Year 2
Block 1: Contemporary Issues in Strategic Marketing
Block 2: Brands and Consumer Behaviour
Block 3: Marketing Practice and Industry Insights
Block 4: Business Ethics and Social Responsibility

Year 3
Block 1: Marketing, Society and Global Impact
Block 2: Choose one from the list below:
Digital Marketing for Business Managers
Crisis and Business Continuity Management
Block 3: Choose one from the list below:
Managing Customer Relationships
Creative Leadership and Business Thinking
Block 4: Choose one from the list below:
Marketing Consultancy Project
Marketing Dissertation

https://www.dmu.ac.uk/study/courses/undergraduate-courses/business-and-marketing-ba-degree/business-and-marketing-ba-hons.aspx#what-you-will-study

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing
• Institute of Data and Marketing