Business Analytics and Management

Course information
Learn how to apply data-driven decision-making and develop analytics and management skills relevant to a range of business roles.

This course is designed for those interested in pursuing roles in business analytics. It combines numeracy with management-related skills to support your development as a data analyst who can contribute to organisational decision-making.

The key course content areas relate to:

The core analytics knowledge and skills, developed through real-world scenarios and case studies
Core business management knowledge and skills which are developed, such as exploring areas relating to supply chain analytics, data visualisation and AI
An understanding of how business analytics can assist global organisations to solve global business problems, enhance sustainability and achieve corporate goals.

Why you should study this course

• Real-world teaching: this is done through various projects, simulations and case studies, you will have the opportunity to immerse in real-world applications of analytical tools and techniques to solve challenging business problems.

• Develop your technological literacy: develop this through a variety of software packages and specialised teaching spaces, which can enable you to enter work with a familiarity of relevant data analytical tools.

• Start to develop a management career: gain knowledge and skills from subjects covering a breadth of general management subjects. You will study subjects relating to supply chain management, the use of organisational resources, project management and people management.

Frame data driven analysis in broader management: learn the critical parts of what can drive the success of analysis of data by examining how it is framed in broader, external issues, such as issues of sustainability, social responsibility, or global political and economic changes.

• Understand how business analytics works in real life: use the tools and concepts presented in class, to help give you an insight into the real part they play in organisational success and decision making. Having this oversight is crucial to the employability of all successfully completing the programme.

  This course includes a sandwich (placement year) option.

  For the most update to date course details, please visit our website.

Course Modules

The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).

In the first year, the curriculum is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field.

Common first year courses:

Advertising and Digital Marketing BA (Hons)Business Administration BBA (Hons)Business and Human Resource Management BA (Hons)Business and Marketing BA (Hons)Business Management BA (Hons)Event Management BA (Hons)International Business Management BSc (Hons)Marketing BA (Hons)Sport Management BA (Hons).

YEAR 1 MODULES:
Marketing, Digital and Social Media - 30 Credits
People and Organisations - 30 Credits
Analytics for Decision Making - 30 Credits
Responsible Management, Sustainability and Entrepreneurship - 30 Credits

YEAR 2 MODULES:
Research and Insight - 30 Credit
Data Driven Resource Management - 30 Credit
Global Operations and Supply Chain - 30 Credit
Analytics and Visualisation for Business Strategy - 30 Credit

PLACEMENT YEAR
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement2 can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

FINAL YEAR MODULES:
Design Thinking and Project Management - 30 Credit
Applied Project - 30 Credit
AI, Business Transformation and Change Management - 30 Credit
Data Mining for Strategic Advantage - 30 Credit

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Association to Advance Collegiate Schools of Business
• EFMD Global
• Chartered Association of Business Schools
• Small Business Charter
• Principles for Responsible Management Education
• Business Graduates Association