Fashion Marketing | Leeds Beckett University

Course summary

Develop expertise in marketing and advertising. You'll gain an understanding of business and PR by exploring the fashion journey, from design to production, display and promotion.

Discover how marketing can have a major impact on the popularity and reputation of fashion brands the world over, from high-street labels to those dominating the catwalks of London, Paris, and New York.

As part of this course, you’ll:

Learn to predict and identify trends, and understand why these trends are important to the industry
Discover the techniques behind ensuring your brand gets the attention of influential bloggers and how to get your clothing into the headlines
Study fashion history and the effect of political changes and social movements on fashion
Have the opportunity to impress the public and industry by exhibiting your work at the end of your final year

Find out more

Real-life experience
Your studies will be informed and delivered by people from all areas of the fashion industry, and you’ll work on live briefs set by real clients. You could also choose a placement year and experience a range of careers first-hand. Our placements will allow you to build your experience and contacts. They'll also help you decide what you want to achieve when you graduate.

Whether you want to focus on the theory of marketing, learn more about fashion writing or discover graphic design and branding, you'll be able to tailor your course to suit your career ambitions.

Guest lectures
We often run a number of guest lectures and workshops throughout the year, both on campus and in conjunction with external organisations. The INSIDE/OUT lecture series brings together some of the most exciting names from the fields of art, architecture, design, fashion, film, music, performing arts, and beyond.

Why study the BA Fashion Marketing course at Leeds Beckett University?

91.2% of BA (Hons) Fashion Marketing graduates in work or further study 15 months after graduation* *
92% of students on BA (Hons) Fashion Marketing were positive about the way teaching staff explain things*
Opportunity to take a placement year – a year of paid employment in industry which will build your skills and experience
Close links with design and creative businesses

*Percentage of respondents from this course, HESA Graduate Outcomes 22-23

*National Student Survey 2025

How to apply

Application codes

Course code:: N5W5
Institution code:: L27

This course may be available at alternative locations, please check if other course options are available.

Course options

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Entry requirements

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Historical entry grades data

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