Business and Marketing

Explore the technologies, trends and audiences shaping global marketing and learn to meet these demands through a creative and flexible approach.

This course will help you to grow into a media-savvy marketer with the confidence to respond to rapid market changes, develop data-driven and value-driven marketing strategies, build creative campaigns and convert customer targets into leads – while managing and leading diverse marketing teams around the world.

Focusing on contemporary marketing theory and practice, you'll challenge the status
quo through your understanding of traditional and new marketing approaches and technologies – and you'll develop customer and value-driven strategic campaigns that enable you to respond to the evolving marketing landscape. You'll discover new marketing trends and pick up tips and tactics – taking values, ethics sustainability into consideration.

Working with classmates to develop new campaign objectives, you'll craft effective integrated marketing communications (marcomms) communications – with hands-on tasks preparing you for your career. Drawing on real case studies, you'll also explore emerging technologies for customer relationship management, and examine the extent to which big data will replace traditional market research and marcomms in the future.

Learn in London – the centre of UK marketing

From global organisations to new start-ups, studying in London offers opportunities to engage with all aspects of the business arena – gaining valuable work experience and meeting influential industry contacts.

You'll join bootcamps and masterclasses to learn to think like a leader and changemaker, and work on live briefs that are commissioned and evaluated by real companies looking for new projects, ideas and talent.

You'll graduate with a solid grounding in marketing, management principles and business skills – digitally informed and ready to take on your professional career.

Your skills and knowledge will be assessed via a wide range of task-based projects, reports, presentations and live and simulated briefs – as well as essays, case study analysis and data collection. It's important to us that your learning and assessment is:

Inclusive – fostering a student-focused approach
Engaging – encouraging interaction and participation
Authentic – based on real business challenges