Skip navigation

Marketing

  • Bachelor of Science (with Honours)
  • 4 Years
  • Full-Time
  • 14 September 2027
  • Undergraduate
Main Site
Awarded by:
Aston University
More about Aston University, Birmingham

Course options

2026-20272027-2028
Apply

Course summary

Marketing influences organisational success, from business growth to behavioural change. Learn how to stay ahead in business, satisfy changing customer needs and create successful strategies.

In today’s fast paced business world, marketing is essential to overcoming significant challenges. This includes maintaining a competitive advantage, meeting customer needs that are always changing, and shaping how organisations plan their future.

Our BSc (Hons) Marketing degree is closely connected to real-world industry through our experienced academics who have worked in this field. This means that you will learn from professionals who have been where you want to go.

This degree will give you the opportunity to grasp the main ideas of marketing theory and gain practical skills which will empower you to use these concepts in innovative and exciting ways in the real world.

Key benefits

  • Recognised for quality – Aston Business School is proud to be among 1% of business schools worldwide with triple accreditation (AACSB, AMBA and EQUIS)

  • Professionally accredited – This programme leads to exemptions from the Chartered Institute of Marketing (CIM)

  • Gold standard teaching – Aston University was awarded Gold – the highest possible rating for the Teaching Excellence Framework (TEF, 2023)

  • Earn more – Our business graduates are among the highest paid in the country, earning on average £42,000 five years after graduating (Longitudinal Education Outcomes, 2025)

  • We invest in you - Ranked 13th in the UK for ‘spend per student’ (Marketing & Public Relations, Guardian University Guide, 2026)

  • Highly ranked - Marketing ranked 16th overall in the UK (Complete University Guide 2026)

Modules

Course Modules

For a full list of modules and course objectives, visit the course page on Aston University's website: https://www.aston.ac.uk/study/courses/marketing-bsc

Assessment method

For more information on how this course is assessed, visit the course page on Aston University's website: https://www.aston.ac.uk/study/courses/marketing-bsc

Ways to study this course

Campuses

  • Main Site

Study options

  • Bachelor of Science (with Honours) • Full-Time • Placement (mandatory) • 4 Years

Start dates

  • 14 September 2027

Apply by
13 January 2027

This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.

Application codes

Course code:
N500
Institution code:
A80
Campus name:
Main Site
Points of Entry:
Year 1

Aston University, Birmingham has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

See why these ratings were awarded
What does this TEF outcome mean?

How to apply

Apply by
13 January 2027

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
N500
Institution code:
A80
Campus name:
Main Site

Points of entry

The following entry points are available for this course:

  • Year 1

Entry requirements

Typical qualification requirements

A level
BBB-BBC

BBB: Standard offer //

BBC: If the student is also presenting Extended Project Qualification (EPQ) grade B //

BBC: Contextual offer (Please see this webpage for more details - https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready)

T Level
D

UCAS Tariff
Not accepted

Access to HE Diploma
Distinction: 21 Merit: 24

GCSE/National 4/National 5

GCSE English Language/Literature and GCSE Mathematics are required at minimum grade C/4.

International Baccalaureate Diploma Programme
Offer: 31

5,5,5 in 3 Higher Level subjects

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
DDD-DDM

DDD: standard offer //

DDM: If the student is also presenting Extended Project Qualification (EPQ) grade B or: if the student is eligible for a Contextual offer (Please see this webpage for more details -
https://www.aston.ac.uk/undergraduate/contextual-offer-aston-ready)

The University also accepts the BTEC Level 3 National Extended Certificate/BTEC Level 3 Subsidiary Diploma and BTEC Level 3 National Diploma/BTEC Level 3 Diploma for entry onto degree programmes, provided that they are studied in combination with other qualifications that are equivalent to three full A2 Levels.

All applications are considered on an individual basis and the whole application is reviewed which includes previous and predicted qualifications, experience, reference and your motivation to study the course.

Aston University welcomes applications from students with a wide range of qualifications from the UK and overseas, including combinations of qualifications. If your qualifications are not listed here and you wish to check whether they meet the entry requirements for this course, please contact the university.

Contextual admissions

Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.

Aston Ready is our contextual offer scheme that could reduce your undergraduate offer by one or two grades. Assessed at the point of application, there are no additional forms to fill in. Details of eligibility criteria can be found on our website.

Learn more on the Aston University, Birmingham website

Historical entry grades data

This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).

It is designed to support your research but does not guarantee whether you will or won't get a place.

Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Not enough data available

We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.

Fees and funding

Tuition fees

Per year tuition fees

LocationFeeYear
England, Scotland, Wales & Northern Ireland£9790
International£23500

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

(The tuition fees mentioned are for the 2026/7 academic year. These will be updated to the fees for 2027/8 academic year as soon as they are available.)

*Home students: for entry to the University in 2026/7, the home tuition fees are expected to be £9,790, subject to parliamentary approval. For more information please visit the relevant course webpage at www.aston.ac.uk.  If you are already holding an offer with us, please check your offer letter for information on fees.

**International students: For more information please visit the relevant course webpage at www.aston.ac.uk.  If you are already holding an offer with us, please check your offer letter for information on fees

Related courses

At Aston University, Birmingham

Like this page