Manchester Metropolitan University - Undergraduate Open Day
17 Jun 2026, 08:30
Manchester

Course overview
Step into one of sport’s most respected and in-demand leadership roles. The global sport business industry is booming, and it needs professionals who understand strategy, leadership and commercial performance.
If you're a former athlete or sports professional, or looking to transition from business into sport, this course equips you with the high-level skills to accelerate your career.
Studied part-time over two years, the course explores high-performance leadership, strategic operations, governance and innovation, blending sport psychology and psychometrics to unlock peak performance.
Learn from leading academics, industry insiders and elite practitioners, while sharing insights with peers across the sporting landscape.
You can choose to study the full MSD or the PgDip to manage the course around your personal and professional commitments. If you choose to complete the full MSD, you’ll apply your knowledge through a strategic dissertation in your final year, tackling a business challenge aligned to your career goals.
Features and benefits
Flexible study options - Choose to study either the PgDip or the full MSD to suit your personal and professional goals. You can always choose to switch your route after the first four modules if you change your mind.
A world of opportunities - We’ll help you prepare for director level roles in global organisations. Think Premier League clubs, the Olympics, FIFA and more.
Masterclass series - We regularly bring in experts from industry. Some of our past speakers include the CEO of British Cycling, the Head Coach of England Rugby and numerous Sporting Directors.
Backed by science - We delve into the science of performance management to help you appreciate and improve business performance.
Executive coaching - You’ll have the chance to work with an executive coach during the course. Coaching is a valued approach to individual development and is a well-established practice in business.
Learn from experts - Our tutors have a wealth of experience in areas such as leadership, strategy, operations, team performance, innovation, change and governance. You’ll also have access to the expertise of the Manchester Metropolitan University Institute of Sport.
Subject Spotlights give you the chance to try a higher education course before you apply. Delivered by the lecturers themselves you will gain insight into what it's like to study the course and give your personal statement a boost.

Choose a specific option to see funding information.
Course optionsAll Saints Building
All Saints
Manchester
M15 6BH
Email:courses@mmu.ac.uk
Phone:0161 247 6969