Management and Marketing (Taught)

This course has been designed to be relevant to students from anywhere in the world, at any stage of their career, who want to find new ways to navigate challenges and improve their management skillset. You’ll graduate not only with a nuanced understanding of marketing, but also a deep understanding of the different management roles and responsibilities.

You’ll gain an advanced understanding of different leadership styles and effective people management, as well as the principles underpinning general marketing management via simulations and workshops – mastering the art of resolving conflict and managing change, while emphasising the application of skills in real-world situations. You’ll also gain strategies to inspire trust and personal growth – developing your own unique management style based on your individual qualities.

Alongside this, you’ll build on your marketing knowledge – learning how to speak to your audience, use creative marketing functions, build integrated strategies and respond to constant changes. Working with academics, peers and influential industry guests, you’ll gain hands-on experience in building and running promotional campaigns and gathering consumer feedback – as well as learning how to plan strategically, manage resources, handle conflicting needs and make decisions with greater efficiency and reduced friction.

You’ll also gain insights into the frameworks associated with advertising, public relations, sponsorship, promotional incentives, word of mouth, audience segmentation and more.

In your final term, you’ll complete a business project or dissertation – applying your knowledge to a real business case. You'll graduate with the marketing knowledge and transferable skills to manage teams and projects in a variety of organisational contexts, including private, public and non-profit. Our alumni hold senior positions in marketing, PR, consulting, social enterprise and business development.

Dual accreditation
This course is accredited by the Chartered Management Institute (CMI) – allowing you to register for an additional professional qualification. Registering with CMI gives you access to a range of opportunities, detailed below, and means (if successful) you’ll gain a Level 7 Diploma in Strategic Management and Leadership Practice.

This can fast-track your professional development – helping you to quickly become a Chartered Manager (CMgr).

Mentorship from a member of the CMI
Activities accredited for Continuing Professional Development
A variety of CMI events with networking opportunities
Consultations with specialist advisers to develop your career
A vast library of the latest research
Please note this is an opt-in arrangement and isn't automatic. You’ll be invited to a seminar in your first few weeks that provides more information and enables you to register, if you wish.

Course Modules

Term 1
Module title
Budget Planning, Processes & Strategy for Managers
International Staff & Client Management
Masters Perspectives
Language or Special Elective
Term 2
Module title
Managing Products & Services from Ideation to Innovation
Marketing Management
Professional Perspectives
Language or Special Elective
Term 3
Module title
Final Major Project

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Management Institute