Marketing

Are you a creative and analytical thinker curious about how brands connect with people globally? This course explores modern marketing across various settings, from small businesses and charities to global companies and public sector organisations.

This course is ideal for creative and analytical individuals who want to explore modern marketing, from brand strategy and market research to customer experience. This is achieved through hands‑on projects, live briefs and industry insight, preparing you for a role such as brand manager, marketing manager or CX manager.

The course aims to help you:

• develop practical skills through a rich curriculum that blends theoretical knowledge with hands-on experience. Gain a thorough understanding of marketing strategies, tactics and tools, learning to apply them effectively to drive business growth and extend reach in new and existing markets

• provide you with a range of transferable skills that are relevant to a variety of potential career destinations in profit and non-profit sectors, as well as options beyond marketing

• give you the opportunity to prepare for a career as an ethical, globally minded, socially aware and responsible leader in marketing.

Why you should study this course

• Industry-relevant curriculum: the course helps you explore key areas in marketing, covering a wide range of competencies in marketing, marketing analytics for decision-making, marketing communications, brand management, public relations and customer experience.

• Focus on sustainability: this course teaches you how to grow a business responsibly, with a strong focus on inclusion, ethical practices and how to better protect the environment in today’s connected world.

• Innovative thinking: gain hands-on experience running simulations with industry-standard software in the DigiComm Lab, where you could design, manage and evaluate digital campaigns.

• Practice-led learning: apply marketing concepts to real-world scenarios using analytics to drive digital marketing decisions.

• Industry-ready: learn to create campaigns aimed at engaging global audiences across diverse cultural contexts, encouraging communication authenticity and building brand trust.

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