Marketing

Are you a creative and analytical thinker curious about how brands connect with people globally? This course explores modern marketing across various settings, from small businesses and charities to global companies and public sector organisations.

This course is ideal for creative and analytical individuals who want to explore modern marketing, from brand strategy and market research to customer experience. This is achieved through hands‑on projects, live briefs and industry insight, preparing you for a role such as brand manager, marketing manager or CX manager.

The course aims to help you:

• develop practical skills through a rich curriculum that blends theoretical knowledge with hands-on experience. Gain a thorough understanding of marketing strategies, tactics and tools, learning to apply them effectively to drive business growth and extend reach in new and existing markets

• provide you with a range of transferable skills that are relevant to a variety of potential career destinations in profit and non-profit sectors, as well as options beyond marketing

• give you the opportunity to prepare for a career as an ethical, globally minded, socially aware and responsible leader in marketing.

Why you should study this course

• Industry-relevant curriculum: the course helps you explore key areas in marketing, covering a wide range of competencies in marketing, marketing analytics for decision-making, marketing communications, brand management, public relations and customer experience.

• Focus on sustainability: this course teaches you how to grow a business responsibly, with a strong focus on inclusion, ethical practices and how to better protect the environment in today’s connected world.

• Innovative thinking: gain hands-on experience running simulations with industry-standard software in the DigiComm Lab, where you could design, manage and evaluate digital campaigns.

• Practice-led learning: apply marketing concepts to real-world scenarios using analytics to drive digital marketing decisions.

• Industry-ready: learn to create campaigns aimed at engaging global audiences across diverse cultural contexts, encouraging communication authenticity and building brand trust.

for latest information please visit the website.

Course Modules

This course has a common first year.

In the first year, the curriculum is shared across related courses allowing you to gain a broad grounding in the discipline before going on, in the second and third years, to specialist modules in your chosen field.

We want your degree to fit around you, so upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).

Common first-year courses

Advertising and Digital Marketing BA (Hons)
Business Administration BBA (Hons)
Business and Human Resources Management BA (Hons)
Business and Marketing BA (Hons)
Business Management BA (Hons)
Enterprise and Entrepreneurship BA (Hons)
Event Management BA (Hons)
International Business Management BSc (Hons)
Sport Management BA (Hons)

Year One Modules
Marketing, Digital and Social Media - 30 Credits
People and Organisations - 30 Credits
Analytics for Decision Making - 30 Credits
Responsible Management, Sustainability and Entrepreneurship - 30 Credits

Year Two
Research and Insights - 30 Credits
Consumer Behaviour - 30 Credits
Integrated Marketing Communications - 30 Credits
Brand Management - 30 Credits

Placement Year
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placement or study abroad years usually occur between your second and final year of study. They’re a great way to help you explore your potential career path, whilst developing transferable skills for the future.

If you choose to do a work placement or study abroad year, you will pay a reduced tuition fee of £1,250. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.

Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depends on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student.

Final Year
Sustainable Marketing Management - 30 Credits
Applied Project - 30 Credits
Customer Experience - 30 Credits
PR and Event Marketing - 30 Credits

*For further information and disclaimers please check the course page on the Coventry University website

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Association to Advance Collegiate Schools of Business
• Chartered Institute of Marketing
• Chartered Association of Business Schools
• Small Business Charter
• Principles for Responsible Management Education
• Business Graduates Association
• European Foundation for Management Development