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Business and Management (Marketing) with placement year

  • BSc (Hons)
  • 4 Years
  • Full-time
  • 10/2026
  • Undergraduate
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More about University of Reading

Course options

2026-2027
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Course summary

Develop the marketing expertise to succeed in the rapidly changing world of business – and gain valuable real-world experience – with our BSc Business and Management (Marketing) with Placement Year degree.

This flexible, four-year course, taught by experts from Henley Business School, equips you with the fundamental skills of business – from theory and practice to their real-world applications. An integrated Placement Year provides a fantastic opportunity to put your skills into practice in preparation for your future career.

You’ll study marketing in the wider context of business management, gaining a firm understanding of its practice, concepts and theories. These include:

  • marketing communications

  • digital marketing

  • branding theory and practice

  • consumer behaviour

  • optimising marketing performance.

As your studies progress, you’ll have the option to specialise in different areas of marketing that interest you most, and develop your knowledge and skill set.

Alongside this, you’ll study the core disciplines that underpin business – including economics, psychology and sociology – and explore theories and concepts such as:

  • international strategy

  • organisational behaviour

  • operations

  • entrepreneurship

  • data analytics

  • human resource management

  • accounting.

Choose BSc Business and Management (Marketing) with Placement Year at Henley Business School

  • triple-accredited status from the UK, European and US accrediting bodies (AMBA, EQUIS and AACSB)

  • ranked 1st for overall subject (for Business and Management in the Daily Mail University Guide 2025)

  • ranked 21st for Business and Management in the Guardian University Guide, 2025

  • our business graduates are successful in the job market and in their career aspirations. In the Daily Mail University Guide 2025, we are ranked 1st in the UK for Career on track, and 2nd for High-skilled job in Business Studies.

For more information, please visit the programme page: https://www.reading.ac.uk/ready-to-study/study/subject-area/business-and-management-accounting-and-finance-ug/bsc-business-and-management-marketing-with-placement-year

Modules

Modules may include:

  • Management Debates: Ways of thinking about business
  • Social Responsibility in Action
  • Consumer Behaviour
  • Branding Theory and Practice
  • Digital Marketing.
    *Please note that all modules are subject to change. Check our website for more details about the course structure.

Qualified teacher status (QTS)

To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:

  • Course does not award QTS

Ways to study this course

Campuses

  • Main Site

Study options

  • BSc (Hons) • Full-time • 4 Years

Start dates

  • 10/2026

Apply by
14 January

This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.

Application codes

Course code:
N2N5
Institution code:
R12
Campus name:
Main Site
Campus Code:
-
Points of Entry:
Year 1

University of Reading has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

See why these ratings were awarded
What does this TEF outcome mean?

How to apply

Apply by
14 January

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
N2N5
Institution code:
R12
Campus name:
Main Site
Campus Code:
-

Points of entry

The following entry points are available for this course:

  • Year 1

Open days

Entry requirements

Qualification requirements

UCAS Tariff - Not accepted

A level - ABB

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - DDD

Access to HE Diploma - D: 30 credits M: 15 credits

Scottish Higher - AABBB

Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - DD

The Pearson BTEC Level 3 National Diploma is only accepted when taken alongside one other acceptable level 3 qualification such as an A level or BTEC Level 3 National Extended Certificate.

Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016) - DDD

The Pearson BTEC Level 3 National Extended Certificate can also be accepted when taken alongside other acceptable level 3 qualifications e.g. two A levels or a BTEC National Diploma.

Pearson BTEC Level 3 National Certificate (first teaching from September 2016) - Not accepted

Scottish Advanced Higher - ABB

International Baccalaureate Diploma Programme - 32 points

Extended Project - B

In recognition of the excellent preparation that the Extended Project Qualification provides to students for University study, we now include achievement in the EPQ as part of a formal offer.  Eligible applicants would receive two offers,  our usual offer plus an alternative offer of a B in the EPQ and one grade lower in their A level subjects

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H2, H3, H3, H3, H3

Cambridge International Pre-U Certificate - Principal - D3, M2, M2

GCSE/National 4/National 5

GCSE Maths B (or 5), English Language or English Literature B (or 5). GCSE Physics or IT B (5) is acceptable in lieu of GCSE Maths.

OCR Cambridge Technical Extended Diploma - DDD

OCR Cambridge Technical Diploma - DD

The Cambridge Technical Diploma is only accepted when taken alongside one other acceptable level 3 qualification such as an A level or Cambridge Technical Introductory Diploma.

OCR Cambridge Technical Introductory Diploma - DDD

The Cambridge Technical Introductory Diploma can also be accepted when taken alongside two other acceptable level 3 qualifications e.g. two A levels or a Cambridge Technical Diploma.

OCR Cambridge Technical Extended Certificate - DDD

The Cambridge Technical Extended Certificate can also be accepted when taken alongside two other acceptable level 3 qualifications e.g. two A levels or a Cambridge Technical Diploma.

OCR Cambridge Technical Certificate - Not accepted

T Level - D

Minimum grade C in the Core Component.

Contextual offers for this programme are typically two grades beneath our standard entry requirement, e.g. BBC.

English language requirements

TestGradeAdditional details
IELTS (Academic)6.5We require a minimum score of 6.5 overall with at least 5.5 in each element of the test (Listening, Speaking, Reading and Writing).
TOEFL (iBT)88We require a minimum score of 88 overall with no less than 17 in Listening and Writing, 18 in Reading and 20 in Speaking.
Cambridge English AdvancedBWe require a grade B or a score of 176 overall with no element less than 162.
Cambridge English ProficiencyCWe require a grade C or a score of 176 overall with no element less than 162.
PTE Academic69We require a minimum score of 69 overall with at least 59 in each element of the test (Listening, Speaking, Reading and Writing).
Institution's Own TestTest of English for Educational Purposes (TEEP). We require a minimum score of 6.5 overall with at least 5.5 in each element of the test (Listening, Speaking, Reading and Writing).
Trinity ISEMeritWe require a Merit in each element from ISE II. If you take ISE III or ISE IV, we require a Pass in each element.

Full list of acceptable English Language Tests http://www.reading.ac.uk/ad-EnglishTests.aspx

Contextual admissions

Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.

We issue offers to best fit the different circumstances and experiences of our applicants. We take a tailored and holistic approach, considering extenuating circumstances on a case-by-case basis. We recognise that some students are more likely than others to face barriers to fulfilling their academic potential at school, through no fault of their own. More information on our supportive offer making approaches can be found at: https://www.reading.ac.uk/ready-to-study/study/what-offer-will-i-get

Learn more on the University of Reading website

Historical entry grades data BETA

This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Not enough data available

We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.

Student Outcomes

Operated by the Office for Students

80 Employment after 15 months (Most common jobs)

85 Go onto work and study

The number of student respondents and response rates can be important in interpreting the data – it is important to note your experience may be different from theirs. This data will be based on the subject area rather than the specific course. Read more about this data on the Discover Uni website.

Fees and funding

Tuition fees

LocationFeeYear
England£9790Year 1
Northern Ireland£9790Year 1
Scotland£9790Year 1
Wales£9790Year 1
Channel Islands£9790Year 1
Republic of Ireland£9790Year 1
EU£25850Year 1
International£25850Year 1

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

For Home students: The University will charge undergraduate home tuition fees at the upper limit set by the UK Government for the relevant academic year. The University will increase tuition fees for Home Undergraduate Students at the start of each academic year, in line with this and the new fee will be communicated to you.

For EU and International students: The University will increase Tuition Fees for International Undergraduate and Integrated Foundation Year Programme Students at the start of each academic year (September). The new fee for each academic year of your Programme will be communicated to you

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