Hotel and Events Management

Why study BA (Hons) Hotel and Events Management at BNU?

Delve into industry
On this hotel and events course, we work with several hotel, events and hospitality partners for mentoring, live briefs, placements, internships and visits. You will also benefit from the industry mentorship programme offered by our partner organisations. In each year you’ll be allocated an industry mentor from one of our great partners, here you’ll have the opportunity to learn directly from successful hotel, event and hospitality leaders.

Undertaking work experience is an integral part of the BA (Hons) Hotel and Events Management degree. This unique approach to studying at BNU, is underlined by our core belief that practical, hands-on experience must always complement a theoretical, research-informed teaching strategy. That is why, as part of your core curriculum, in year two, you’ll put your skills and knowledge into practice through an integrated internship.

Additionally, you will have the opportunity to engage in co-curricular, by taking part in community projects organised in collaboration with local hotels, as well as attending guest talks, industry visits and a wide range of networking events, conferences and seminars organised by our school and our industry partners.

Accredited course
If you decide to study one of our fast-paced degrees, you’ll benefit from our connection with the Institute of Hospitality Educational Membership Scheme, the world’s leading, award-winning, professional membership body for hospitality professionals around the globe. We’re also part of the Council for Hospitality Management Education (CHME). Through this connection you’ll have the opportunity to get close to the industry while you study and gain work experience and build your professional networks.

What will I study?
Our BA (Hons) Hotel and Events Management course is your gateway to an exciting and multifaceted career where creativity, strategic thinking, and exceptional guest experiences come together.

You’ll study the core business concepts and strategies associated with hotel and event management, including modules related to the industry landscape, digital marketing and communications, guest experience, planning and operations. You’ll also have the opportunity to delve into event design and even the planning and running of your own events.

As well as that, you’ll build up on core concepts, studying more specialised subjects focused on technology and innovation, and food and beverage management.

During your time studying with us you’ll explore critical, contemporary issues; ethics and sustainability; financial management and leadership – including a live industry research project that will give you the opportunity to explore into a specialised area of your interest.

Studying this degree at BNU is a unique opportunity for you to gain an in-depth, research-informed, theoretical, and practical understanding of core entrepreneurship approaches and strategies, as applied to various sectors of hospitality and events.

Fostering a culture of innovation, growth and sustainability, this course is designed to embed a strong entrepreneurial mindset, providing you with a solid foundation in business management principles and a specialised knowledge of hospitality and events.

You’ll gain a comprehensive and dynamic educational journey that prepares you for success in the vibrant worlds of hospitality and event management. With a strong focus on theory, practice, employability, and industry relevance, this programme equips you with the knowledge, skills, and attributes that are essential for you to excel in a wide range of roles within these dynamic sectors.

Course Modules

Year 1
Core Modules
The Hotel Manager
The Global Hospitality Landscape
International Hotel Marketing
Managing People and Culture
The Guest Experience
Hotel Operations

Year 2
Core Modules
Food and Beverage Management
Research Methods
Hotel Management in Practice (Internship)

Optional Modules
International Marketing Communications for Hospitality
Service and Experience Co-creation
Hotel Technology and Innovation
Strategic Management for International Hospitality

Year 3
Core Modules
Financial and Revenue Management for Hospitality
Industry Research Project
Leadership for Hospitality

Optional Modules
Contemporary Issues in the Hotel Industry
Hotel Events Management
The Hotel Entrepreneur
Sustainability in the Hotel Industry

Our teaching and learning methods include lectures and seminars, case studies, hands-on projects, guest speakers, field trips, practical work experience and placement opportunities with our industry partners.

Placements are an integral part of your course. Your placement will be practice-led, allowing you to gain experience in all departments, including front and back of house operations. You’ll gain experience in the different areas of operations, including restaurant, events, and conference departments.

In order for you to make the most of your placement experience, your shifts may include occasional late finishes, or weekend work – as this is an integral part of how hospitality and event businesses are being operated.

Within our school, we are proud to integrate industry mentoring into the BA (Hons) Hotel and Events Management course, providing you with a unique opportunity to bridge the gap between academic learning and real-world experience. This initiative connects you with experienced professionals who offer valuable insights, guidance, and networking opportunities within their respective fields.

By engaging in this mentoring relationship, you’ll enhance your practical skills, gain a deeper understanding of industry trends, and develop a professional mindset that sets you apart in the job market. The benefits of this integration extend beyond academic success; you’ll build confidence, foster critical thinking, and cultivate relationships that can lead to internships, job placements and networking opportunities, ultimately empowering you to thrive in your future careers.

You’ll also benefit from field trips, site visits and residential trips to some of the most iconic hotel locations. These include places such as Zetter Hotels, Leonardo Hotels UK and Ireland, Good Hotel London, Exclusive Collection and the Travelodge, but may vary from year to year.

You will be assessed through a range of traditional and innovative assessment methods, including:

essays
reports
debates
student-led seminars
pitches
live briefs
podcasts
case studies
industry projects
Dragon Den style assessments
And creative live presentations.
Your teaching team is made up with highly experienced lecturers, who have strong industry links as well as research interests in various aspects related to hospitality and events.