International Tourism and Events Management

Tourism and events shape how people experience the world. From global sporting events and festivals to destination marketing and international travel, this is a fast-moving sector built on creativity, organisation, and people.

Our BA (Hons) International Tourism and Events Management prepares you to play a part in this exciting industry. You’ll help create experiences, manage destinations, and deliver events that bring people together.

You’ll build a strong foundation in international business and management.

Alongside this, you’ll develop knowledge and skills in:

• event and tourism planning

• marketing and promotion

• finance and budgeting

• digital design and content creation

• staffing and operations

• risk assessment and event safety

• securing funding and sponsorship.

Together, these skills prepare you to create, manage, and deliver successful events and tourism initiatives.

Learning is hands-on and career-focused. You’ll take part in industry-led simulations, work on live projects, and have opportunities to volunteer at major events such as the Commonwealth Games and UEFA European Championship.

We’ll help you build a global professional network through masterclasses with experts in destination management, tourism consultancy, and event activation.

Our focus on interactive and industry-focused experiences will give you a competitive edge in a fun and rewarding job market. It will ensure you graduate ready to contribute responsibly and creatively to the international tourism and events landscape.

Why choose this course?

• We’ll connect you with leading local, national, and international tourism and event organisations. This helps you build networks, gain experience, and prepare for future roles.

• You’ll get to gain real-world experience by working on live projects and taking part in industry simulations. This gives you practical experience and helps you apply what you learn.

• Our course is accredited by the Institute of Hospitality (IOH) and the Tourism Management Institute (TMI). This demonstrates its global quality and industry relevance.

• GCU is ranked 6th in the UK for hospitality, leisure, recreation and tourism (The Times and Sunday Times Good University Guide 2026).

• Glasgow is a tourist hotspot, and a leading international destination. It’s an excellent place to study and experience tourism and events.

Careers

Tourism and events both play a crucial role in promoting destinations, driving social and economic development, and shaping global experiences.

The international tourism and events sector is growing at a phenomenal rate. The World Travel and Tourism Council predicts 91 million new roles will be created over the next decade — that’s equivalent to one in three new jobs.

The sector is also experiencing significant change as people travel further and expect more from their experiences. This shifting global landscape is creating new opportunities across the world and an increasing demand for skilled professionals. As a graduate of this course, you can develop your career in a wide range of roles.

Typical roles include:

• Event Manager

• Destination Marketing Executive

• Tourism Development Officer

• Conference Coordinator

• Tour Operator

• Wedding Planner

• Hotel Manager

• Hospitality Manager.

There are lots of relevant roles available at:

• destination management companies

• heritage sites

• cultural venues

• cruise lines

• airlines

• global tourism businesses.

Past students have gone into exciting and significant roles across the UK and beyond. These include working at the Australian Open, running events in Dubai, managing in large hotel chains in the UK, and developing adventure tourism businesses in the Scottish Highlands and Islands.

Recent employers include:

• VisitScotland

• Hilton Worldwide

• Glasgow Life

• Scottish Event Campus (SEC)

• Emirates

• UEFA

• Davis Cup

• Olympic Games.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

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