Intercultural Business Communication and Marketing (Taught)

Why choose this course

• Our course will enable you to develop international and intercultural points of view and prepare you for a thriving career in linguistically and culturally diverse marketing and business environments.

• To work in an international marketing context you need to understand your audience and how to engage it. Our course combines the research and teaching strengths of Literature and Languages with the expertise of the Surrey Business School, offering an exciting fusion of skills and experience that will accelerate your career.

• Over the years, our intercultural and professional communication courses have led graduates to develop careers in a variety of international organisations, across advertising, international management, human resources, corporate communication and media and public relations.

• During your studies you’ll examine how the written word can influence how consumers make decisions and how to develop best practice for spoken communication in globalised business settings.

• This course allows students with backgrounds in language, communication and translation to transfer into the business and marketing world. If you have a business and marketing background, the course will enhance your skills with a unique language-informed perspective.

What you will study
On this course you’ll develop an understanding of intercultural communication in business, effective marketing processes and how language can be used for effective business and marketing communication in an international context.

As part of your studies, you’ll complete a project evaluating the business, communication or marketing aspects of an organisation of your choice, which will enable you to apply your knowledge and skills in a practical context.

As an alternative, you can choose to write a practice-based dissertation based on a four-week internship. You’ll be responsible for securing your own internship, but you will be supported in your search by our Careers and Employability team.

You’ll learn how to apply cutting-edge research findings, practices and methods from the study of language to marketing practice, enhancing your career prospects, employability and essential skills for the workplace.