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Intercultural Business Communication and Marketing Management
- BA (Hons)
- 4 Years
- Full-time
- 07/09/2026
- Undergraduate
- Craiglockhart Campus
Course summary
Crafting connections across cultures
Being able to communicate effectively and appropriately with people from diverse cultural backgrounds is a vital skill in an increasingly interconnected world, particularly in the area of Marketing.
Our innovative Intercultural Business Communication and Marketing Management degree is unique in the country and offers you the opportunity to develop a desirable skillset applied to a specific sector. You will gain a deep understanding of culture and its role in business communications and interactions, from team meetings, to negotiations, to marketing campaigns. Intercultural Business Communication combines the study of ‘cultures’ (national, regional, local, ethnic, religious, gender, organisational, vocational) and different forms of communication with the development of your own intercultural skills, including self-awareness, openness, curiosity, adaptability, and respect for others. You will apply this understanding of culture and intercultural communication to different areas of Marketing Management, including social media marketing, digital analytics, consumer behaviour, branding and effective market research.
Why Study with Us
-
Our programmes are unique. We offer the only undergraduate programmes in Intercultural Business Communication in Scotland, and the only joint honours
IBC and Marketing Management programme in the UK. -
As a diverse, multicultural city, attracting thousands of international students, business travellers, and tourists, Edinburgh is the perfect location to study
Intercultural Business Communication. -
We are the #1 modern university in Scotland (THE World University Rankings 2023) and the #1 university in Edinburgh for student satisfaction (National
Student Survey 2020-2023.
How to apply
Apply by
14 January
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N801
- Institution code:
- E59
- Campus name:
- Craiglockhart Campus
- Campus Code:
- -
Points of entry
The following entry points are available for this course:
- Year 1
- Year 2
Entry requirements
Standard Qualification requirements
UCAS Tariff - Not accepted
A level - CCC
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - MMM
Minimum grades MMM (Merit, Merit, Merit) in a related subject.
Access to HE Diploma - D: 6 credits M: 39 credits
Pass Access to HE Diploma in a related subject with 45 credits overall with minimum 39 Credits at Merit & 6 Distinction.
Scottish Higher - BBBC
If you are eligible for an adjusted offer under our Contextual Admissions Policy, please see the ‘Minimum Qualification Requirements’ below.
Pearson BTEC Level 3 National Diploma (first teaching from September 2016) - MM
Minimum grades D*D (Distinction*, Distinction) or MM (Merit, Merit) and A Level grade C.
International Baccalaureate Diploma Programme - 27 points
Award of Diploma with 27 points overall with three HL subjects at grades 6, 5, 4.
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H2, H3, H3, H3
Grades H2, H3, H3, H3.
Scottish HNC - Pass
Other HNC subjects may be considered for year 1 entry where a C in the graded unit is achieved.
T Level - P
With grade C or above in the core component.
Minimum Year 2 Entry Requirements
HNC - Pass in Marketing/Marketing Communication/Business with B in the graded unit.
SQA Advanced Higher - BBC
A Level - BBB
Minimum Qualification Requirements
Scottish Higher - BCCC
The grades listed above are our minimum entry requirements for applicants who meet our widening participation criteria. For further information about our entry requirements and our widening participation criteria as outlined within our Contextual Admissions Policy please visit our website.
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6.5 | IELTS 6.5 overall with no component below 6.0. |
Historical entry grades data BETA
This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
Not available
Historical entry grades data is not currently available for Edinburgh Napier University - we are working with them to try and make it available soon - learn more.
Fees and funding
Tuition fees
| Location | Fee | Year |
|---|---|---|
| Scotland | £1820 | Year 1 |
| England | £9790 | Year 1 |
| Northern Ireland | £9790 | Year 1 |
| Wales | £9790 | Year 1 |
| Republic of Ireland | £9790 | Year 1 |
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Additional fee information
International - Year 1 £18,220 - £21,120 (See course page for details)
Edinburgh Napier University
219 Colinton Road
Edinburgh
EH14 1DJ
Visit our website Visit our course page
Course contact details
Course Enquiries
Email:studentrecruitment@napier.ac.uk
Phone:+44 (0)333 900 60 40
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At Edinburgh Napier University
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