Crafting connections across cultures
Being able to communicate effectively and appropriately with people from diverse cultural backgrounds is a vital skill in an increasingly interconnected world, particularly in the area of Marketing.
Our innovative Intercultural Business Communication and Marketing Management degree is unique in the country and offers you the opportunity to develop a desirable skillset applied to a specific sector. You will gain a deep understanding of culture and its role in business communications and interactions, from team meetings, to negotiations, to marketing campaigns. Intercultural Business Communication combines the study of ‘cultures’ (national, regional, local, ethnic, religious, gender, organisational, vocational) and different forms of communication with the development of your own intercultural skills, including self-awareness, openness, curiosity, adaptability, and respect for others. You will apply this understanding of culture and intercultural communication to different areas of Marketing Management, including social media marketing, digital analytics, consumer behaviour, branding and effective market research.
Why Study with Us
Our programmes are unique. We offer the only undergraduate programmes in Intercultural Business Communication in Scotland, and the only joint honours
IBC and Marketing Management programme in the UK.
As a diverse, multicultural city, attracting thousands of international students, business travellers, and tourists, Edinburgh is the perfect location to study
Intercultural Business Communication.
We are the #1 modern university in Scotland (THE World University Rankings 2023) and the #1 university in Edinburgh for student satisfaction (National
Student Survey 2020-2023.
The following entry points are available for this course:
Minimum Year 2 Entry Requirements
HNC - Pass in Marketing/Marketing Communication/Business with B in the graded unit.
SQA Advanced Higher - BBC
A Level - BBB
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6.5 | IELTS 6.5 overall with no component below 6.0. |
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
Historical entry grades data is not currently available for Edinburgh Napier University - we are working with them to try and make it available soon - learn more.
This report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
| Location | Fee | Year |
|---|
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
International - Year 1 £18,220 - £21,120 (See course page for details)
Email:clearing@napier.ac.uk
Phone:0333 900 3050
Email:studentrecruitment@napier.ac.uk
Phone:+44 (0)333 900 60 40
219 Colinton Road
Edinburgh
EH14 1DJ
At Edinburgh Napier University
