Marketing and Management (Taught)

Overview
Our dynamic MSc in Marketing and Management is designed for ambitious, forward-thinking individuals ready to step into leadership roles in marketing or management.

The contemporary business landscape demands adaptability and independent thinking, and this Master’s course prepares you for success. It’s ideal if you’re interested in both marketing and management and want to keep your career options open by exploring both in depth. The course is also suited to those running their own business or working in a family enterprise, providing a strong foundation for career advancement.

You don’t need prior academic or professional experience as we introduce key concepts and practices from the ground up. If you already have experience, this degree will help you sharpen your expertise and take your skills to the next level. Over 12 months of intensive study, you’ll explore core theories, concepts, and practical techniques whilst developing the analytical skills and strategic perspective needed for today’s global marketplace. You’ll learn to respond confidently at both operational and strategic levels in fast-moving business environments, and to identify, evaluate, and execute effective marketing and management strategies.

You’ll master the fundamentals of marketing whilst exploring critical themes such as internationalisation, digital transformation, and social responsibility. From analysing markets to crafting compelling strategies and delivering results-driven marketing plans, you’ll gain practical expertise that makes an immediate impact. In management, you’ll sharpen the skills needed to tackle complex business challenges, developing clear communication and confident leadership capabilities. Throughout the course, you’ll explore how integrated marketing and management strategies directly drive growth, cash flow, and profitability.

You’ll graduate with the confidence, capability, and strategic mindset to build an impactful career in marketing, management, or beyond.

Disclaimer
Course details are subject to change. You should always confirm the details on the provider's website: www.uea.ac.uk