Fashion Marketing and Journalism (including foundation year)

Why study this course

Fashion marketing and journalism is a unique but very complementary combination to fields of study. With a joint honours degree, you’ll stand out in the competitive job market in the fashion industry.

This bachelor’s degree including a foundation year is an alternative route into a fashion degree, ideal if you don’t meet the necessary requirements to enter the three-year course. The foundation year (Year 0) will improve your academic skills and confidence, which are necessary for successful undergraduate level study.

More about this course

Our Fashion Marketing and Journalism (including foundation year) BA (Hons) will give you an in-depth understanding of the fashion industry. Through your lectures, research and coursework you’ll learn how to analyse fashion brands and examine their target audience and market position. You’ll also practise journalistic techniques and learn how to pitch your fashion stories to journalists and media outlets.

On your foundation year you’ll be joined by students from other foundation year courses in the School of Computing and Digital Media. Together you’ll work to improve vital study skills, including research, critical thinking and writing for academic purposes and media. You’ll also get to share different perspectives on the subjects you study with students from other disciplines, broadening your knowledge and ability to critically analyse information.

You’ll attend the same classes and study the same content as students studying the standard three-year degree, graduating with the same award and title. For more information about the content you’ll study in the subsequent three years of your study, visit our Fashion Marketing and Journalism BA (Hons) course page.

If you decide that you’d like to specialise in a different area of fashion communications or journalism, there will be flexibility to allow you to switch your course after the foundation year.

Course Modules

For up-to-date module details please see the course page on the university website. Modules could include:

Foundation year:
Introduction to Media and Communications;
Introduction to Film, TV and Broadcast Media;
Introduction to Digital Media;
Introduction to Journalism and Writing for Media;

Year one:
Principles of Marketing (core);
Practice of Marketing (core);
Fashion History and Concepts (core);
Practical Journalism (core);
Journalism: History and Ideas (core);

Year two:
Fashion Branding and Journalism (core);
Newsroom Production (core);
Media Law and Ethics; Public Administration (core);
Learning Through Work (alternative core);
Journalism Work Placement (alternative core);
Styling and Journalism (optional);
Online Fashion Retailing (optional);
Regulation of Business Creations (optional);
Beauty Through the Ages: A Critical History of Beauty (optional);

Year 3 modules include:
Advanced Newsroom Production (core);
Fashion Journalism Project (alternative core);
Journalism Project (alternative core);
The Fashion Project (alternative core);
Creating Packages (core);
Global Issues in Fashion Marketing (optional);
Fashion Writing and Reporting (optional);
Arts Journalism (optional);