Marketing

Your future as a marketing professional starts here. Blend theory with practice as you learn about the fundamentals and future of marketing – from digital marketing and social media, to market dynamics, communications and branding. And learn how to balance your own goals against society and the environment’s needs.

Put yourself in pole position for a stellar marketing career with hands-on experience from day one, working on practical projects with real businesses. Past students have worked with the likes of Team GB, Pepsi, Bosch, Tesco, Microsoft, and McCain Foods. Some have even taken part in The Pitch, a national competition run by the Chartered Institute of Marketing (CIM). Speaking of...

Our course is fully accredited by the CIM. That means three things: significant exemptions from essential exams, a quicker route to further professional qualifications, and graduating already part-qualified. And that means you could start on a higher salary.

Why study at Hull?
• Get hands-on from day one: Work on live industry projects for big-name brands and take part in our optional international summer school.
• Qualify faster and earn more: Thanks to our CIM accreditation you’ll graduate already part-qualified, which could mean you start on a higher salary.
• 100% employability: A perfect 100% of our students are in work or further study 15 months after graduating.¹

Where could this take you?
Blending theory with practice will give you a rock-solid CV, with real-world examples from industry projects to impress employers. Our graduates go into a wide range of careers with international brands and household names, including IBM, Asda, Heinz, Young’s Seafood, and Rolls-Royce.

You could take on roles like brand or product manager, digital and social media executive, or content creator/influencer. Enhance your prospects with on-campus digital marketing masterclasses – great for networking which could lead to an internship or job offer.

¹ (Marketing and Business Strategy) UK domicile full-time first-degree leavers; Higher Education Graduate Outcomes statistics, for the academic year 2020/21, published by HESA June 2023.

Core modules

World Economy
Developing Self and Others
Engaging with Entrepreneurial Organisations
Disruptive Marketing Innovations
Marketing Data and Analysis
Digital and Social Media Marketing Strategy
International Marketing
Strategic Marketing Planning and Auditing

Optional modules

Understanding Entrepreneurship
Leadership and Change Management
Summer School
Sustainable Business and Innovation

All modules are subject to availability and this list may change

You'll be assessed through a combination of written, practical and coursework assessments throughout your degree.

Written assessment typically includes exams and multiple choice tests.

Practical is an assessment of your skills and competencies. This could include presentations, school experience, work experience or laboratory work.

Coursework typically includes essays, written assignments, dissertations, research projects or producing a portfolio of your work.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing