Marketing with a Year in Industry

Can you picture yourself working for a multinational marketing agency, or with a household name brand?

The BSc Marketing at Swansea University can set you apart as a committed marketing professional, who has the dynamic creative skills needed to manage marketing activities on a local, national or even a global level.

Whether you are seeking to work agency or client side, in the third sector, or for your own consultancy, our course equips you with everything you will need for a successful career as a marketing practitioner.

Our programme is a CIM-accredited degree, designed to develop you into a key member of the next generation of strategic, creative and analytical marketing professionals. Blending academic rigour with real-world relevance, the programme offers you a balanced mix of research-led teaching and practice-based learning, providing you with the tools to succeed in a rapidly evolving sector.

Your studies will provide you with a comprehensive understanding of contemporary marketing theory, strategy and practice. You will develop strategic, creative, entrepreneurial and analytical skills through applied projects and research, enabling you to interpret market data, manage customer relationships, and implement effective marketing strategies in a rapidly evolving digital landscape.

By the time you graduate, you will have developed into a confident and professional communicator, who is capable of engaging effectively across cultures, media and professional teams, while continuously reflecting on your personal and professional growth, a mindset that is key to a long and successful career.

The third year of this 4-year course with a Year in Industry will be spent on placement. You will have the opportunity to gain real-world industry experience and develop your employability skill set. We have a strong network of industry contacts, and you will receive dedicated support from our in-house employability team, ranging from CV advice through to mock interviews.

Why Marketing at Swansea?

You’ll be located on the Bay Campus in a stunning beachside location, where your learning will be shaped by inspirational and internationally recognised academics. You will benefit from:

• Studying a CIM-accredited programme, enhancing your employability with professional recognition
• Having access to a leading programme, which is ranked in the Top 50 in the World (QS World Rankings by Subject 2025)
• The School of Management being accredited by AACSB International, the world’s largest business education association, connecting business schools, businesses and learners, to create the next generation of great leaders
• Being based in our £22million School of Management Building, where you will have access to our sector-leading facilities
• Flexible final year pathways, that allow you to choose between a traditional dissertation, a Welsh-medium dissertation, or a marketing consultancy project, tailoring your experience to your career goals
• A creative or analytical focus, with module choices enabling you to explore either creativity and innovation in marketing, or exploring data, further supporting your personalised development
• Guest lectures and employer visits, which are directly integrated into your modules
• The option to participate in various CIM competitions, such as ‘The Pitch’; a global marketing competition designed to find marketers of the future, that is run in conjunction with major partners such as IBM

Your first year of study is made up of all compulsory modules covering key elements of Business Management and Marketing. Compulsory modules are studied by all students on the programme, meaning you are automatically enrolled. Examples of modules include:

Marketing, Managing People, Operations Management, Key Skills for Business, The Global Context of Organisation

Your second year will comprise of a mixture of compulsory and optional modules. You will specialise in marketing specific modules yet also have the chance to explore elective modules from other business disciplines. Examples of modules include:

Digital Marketing, Marketing Research, Business Analytics, International Marketing, Integrated Marketing Communications, Change Management, Critical Thinking in Entrepreneurship, Contemporary Issues in Tourism, Business and Employment Law, Management Consulting, e-Business

The third year of this 4-year course with a Year in Industry will be spent on placement. You will have the opportunity to gain real-world industry experience and develop your employability skill set.

Sustainability Marketing, Digital Marketing Management, Strategic Sales Management, Strategic Marketing Planning, Contemporary Issues in Marketing

We offer a variety of assessment methods within our programmes. In addition to traditional examinations and essays, examples of alternative assessment include:

• Marketing plan
• Video for digital marketing proposal
• Application proposal and development
• Sales proposal

Throughout your undergraduate Marketing degree, you will develop excellent research and analytical skills and learn to present your ideas effectively both verbally and in writing.

For full breakdown of course structure and assessment, please get in touch with us at: study@swansea.ac.uk

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing
• AACSB International