Marketing

This CIM accredited BSc Marketing course is designed to provide you with the essential skills and knowledge needed to thrive in the dynamic field of professional marketing.

Marketing is essential as one of the core business functions. It’s more than just advertising and selling products—it’s about generating valuable business insights, conducting thorough and relevant research, and making evidence-based, insight-driven decisions. This course, which has been developed with input from industry partners, develops your knowledge and skills in data analytics, digital and new technologies in marketing, consumer behaviour, branding and retail and services marketing. You’ll not only focus on the critical understanding of the marketing theories, but also on a diverse set of practical and professional skills which enable you to apply theories into practice, leading to excellent career prospects.

Accredited by AACSB, Royal Holloway Business School (RHBS) is an internationally recognised school which offers a dynamic and intellectually stimulating approach to research and education. The school also has strong connections with industry practitioners. The Department of Marketing is a diverse and international team, bringing together colleagues with specialised knowledge and expertise. Studying BSc Marketing at Royal Holloway means that you will learn from experts with different backgrounds who will share their research and experience so that you gain current and relevant international marketing skills and knowledge.

We're committed to preparing our students for graduate-level jobs after university and we continually review and refresh our courses to ensure they align with current trends and employer requirements.

From time to time, we make changes to our courses to improve the student and learning experience. If we make a significant change to your chosen course, we’ll let you know as soon as we can.

Core Modules
Year 1
Responsible Marketing and Consumption
Fundamentals of Marketing
Fundamentals of Data Visualization in Marketing
Professional Skills in Marketing
Year 2
Consumer Psychology
New Technologies in Marketing
Research Methods in Marketing
Collaborative Leadership and Communication in Marketing
Year 3
Marketing Impact Project
Contemporary Issues in Marketing
Services and Retail Marketing
Advertising and Branding
Marketing and Entrepreneurial Skills

Course Modules

Core Modules
Year 1
Responsible Marketing and Consumption
Fundamentals of Marketing
Fundamentals of Data Visualization in Marketing
Professional Skills in Marketing
Year 2
Consumer Psychology
New Technologies in Marketing
Research Methods in Marketing
Collaborative Leadership and Communication in Marketing
Year 3
Marketing Impact Project
Contemporary Issues in Marketing
Services and Retail Marketing
Advertising and Branding

https://www.royalholloway.ac.uk/studying-here/undergraduate/business-school/bsc-marketing/

A range of teaching and learning methods are used and each module is supported by a structured online platform.

Lectures introduce the key subject areas, themes and frameworks through a larger teaching group format
Seminars and workshops include group work, which will provide you with the opportunity to meet and learn to work with other students in small interactive groups on activities like business simulations – immersive and interactive learning opportunities that involve competition between teams with an emphasis on learning skills such as collaboration, critical thinking, and problem solving – and case studies. You’ll explore real issues within defined contexts giving you an idea of genuine business dilemmas and decisions that supports critical analysis, judgment, decision-making, and action.
Independent learning is a key skill that will benefit you in the workplace and life in general, as well as study. You will need to conduct your own research to find out more about the subject areas you are interested in.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• AACSB International