Business Administration with Data Analytics (Taught)

There is evidence of a shortage of talented individuals possessing an in-depth understanding of business management combined with data analytics skills. So successful completion of this innovative course will open up your opportunities and enhance your employability globally. This 22-month MBA gives you access to our state-of-the-art business analytics laboratory where you learn cutting-edge techniques including dimensional data modelling and data transformation methods. You also undertake data analytics tasks using top-tier platforms, including simulation software for hands-on exploration. The data analytics units are designed for non-computing graduates, enabling them to use data to offer insight and inform decision making.

Facilities and specialist equipment

• Data laboratory equipped with business analytics software and platforms, including Vensim simulation software

• SAS Viya to develop essential knowledge and skills, leading to the SAS certification exam

• A range of learning resources, such as the Harvard Business Review and Oracle OPERA

Student experience

The course is designed to accommodate your work and life commitments with block delivery and different entry points through the year.

Our business and management courses rank 4th overall in their subject field in the Postgraduate Taught Experience Survey 2024, with top 3 rankings for teaching, engagement, learning community and course organisation.

Learn from our highly experienced academic team of industry experts engaged in research, consultancy, business involvement and social impact.

Learning supported by extensive Harvard Business Publication simulations.

Acquire essential professional skills aligned with bodies like the Chartered Management Institute.

Join our Global Guest Speaker series, featuring academics, industry leaders, and professionals from organisations like TUI, Luton Borough Council, the European Commission, and bodies such as the Association of Project Management (APM).

Gain first-hand industry insights on field trips to exhibitions like the Great Business Exhibition and Tech Show London as well as industry visits to companies like TUI.

Solve real-life problems working with the University’s Research and Innovation Service (RIS) where you can assist local businesses and SMEs to up-skill and innovate.