Business and Marketing

OVERVIEW

With this BA (Hons) Business and Marketing degree, you’ll build the skills and knowledge to thrive in a fast-moving, global industry. You’ll explore the big ideas behind business strategy and decision-making, then apply them through hands-on, industry-informed assignments that bring learning to life.

Alongside core business topics, you’ll dive into marketing – exploring everything from the latest digital trends to international branding and analytics. It’s about developing a commercial mindset, while also thinking critically about ethics, sustainability, and the wider impact of your decisions.

Studying here in the heart of Manchester, you’ll work on real-world case studies and collaborate with HIVEMINDS, our exciting partnership with the Greater Manchester Chamber of Commerce. There’ll be panel events, international competitions, placements, and live briefs with global businesses. As you approach graduation, you’ll take part in a business simulation and an assessment centre experience – with mentoring from industry professionals, including our own graduates.

FEATURES AND BENEFITS

• Real-World Business Connections – This programme offers active collaboration with the Greater Manchester Chamber of Commerce through HIVEMINDS, connecting you directly with businesses to explore placements, internships, and graduate opportunities.

• Enhance your Employability - through activities including internships, volunteering or learning a new language. With our award winning ‘Rise at Manchester Met’ programme you can gain extra academic credits towards your degree.

• Future Ready Graduates – This programme prepares you for success in your career or further study. You'll build industry knowledge, develop a strong professional profile using digital tools, and benefit from mentoring and a final-year assessment centre to ensure you're ready for what comes next.

• Learn from the Experts – Our lecturers have worked in agencies, consultancies and client-side including the BBC, Conde Nast and PWC. They use their first-hand experience to inform their teaching. Thanks to our extensive network of business and marketing professionals, you’ll have the opportunity to attend guest lectures, networking events and industry visits to international companies.