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Dr Annabel Latham is a Senior Lecturer, Department of Computing and Mathematics at Manchester Metropolitan University. She is a Senior Member of the IEEE, Chair of IEEE Computational Intelligence Society Education Strategy Planning subcommittee, Past Chair of IEEE UK & Ireland Women in Engineering (2019-2022), and a UK STEM Ambassador. Annabel’s research includes conversational agents (chatbots), user profiling, adaptive systems, intelligent tutoring systems, big data, agent intelligence and knowledge engineering. Her recent focus is on two key challenges: ethics and public trust in AI and developing AI systems for Education to improve access and support success in personalised learning. Annabel has helped SMEs develop AI products and services through the AI Foundry, Centre for Digital Innovation and Knowledge Transfer Partnerships. Annabel is keenly interested in changing the face of computer science by challenging stereotypes and promoting careers in computing and engineering to young girls and women.