Marketing with a Foundation Year

Can you picture yourself working for a multinational marketing agency, or with a household name brand?

The optional Foundation Year for this programme can give you an exciting introduction to higher education, setting you up with the skills, confidence, and knowledge that you’ll need to be successful in your undergraduate degree. It’s ideal if you need a little more support after further education, or are returning to education after a gap. Following successful completion of the Foundation Year, you will progress onto Year 1 of your BSc.

The BSc Marketing at Swansea University can set you apart as a committed marketing professional, who has the dynamic creative skills needed to manage marketing activities on a local, national or even a global level.

Whether you are seeking to work agency or client side, in the third sector, or for your own consultancy, our course equips you with everything you will need for a successful career as a marketing practitioner.

Our programme is a CIM-accredited degree, designed to develop you into a key member of the next generation of strategic, creative and analytical marketing professionals. Blending academic rigour with real-world relevance, the programme offers you a balanced mix of research-led teaching and practice-based learning, providing you with the tools to succeed in a rapidly evolving sector.

Your studies will provide you with a comprehensive understanding of contemporary marketing theory, strategy and practice. You will develop strategic, creative, entrepreneurial and analytical skills through applied projects and research, enabling you to interpret market data, manage customer relationships, and implement effective marketing strategies in a rapidly evolving digital landscape.

By the time you graduate, you will have developed into a confident and professional communicator, who is capable of engaging effectively across cultures, media and professional teams, while continuously reflecting on your personal and professional growth, a mindset that is key to a long and successful career.

In Year 0, you will typically study areas including: Maths and Stats; Foundations of Business and Management; Critical Thinking; Interactive Learning Skills and Communication; Accounting and Finance and Economics.

In Year 1, you will typically study areas including: Accounting for Business; People in Organisations; Data-Driven Operations; Rethinking Business; Marketing in Practice and Marketing Essentials.

In Year 2, you will typically study areas including: Digital Marketing; The Customer Experience; Marketing Research; Business Analytics; International Marketing; Integrated Marketing Communications; e-Business and Strategic Analysis.

In Year 3, you will typically study areas including: Application Development; Sustainability Marketing; Digital Marketing Management; Strategic Sales Management; Strategic Marketing Planning; Contemporary Issues in Marketing and Dissertation - BSc Marketing.

We offer a variety of assessment methods within our programmes. In addition to traditional examinations and essays, examples of alternative assessment include:

• Marketing Plan
• Video for Digital Marketing Proposal
• Application proposal and development
• Sales Proposal

Throughout your undergraduate Marketing degree, you will develop excellent research and analytical skills and learn to present your ideas effectively both verbally and in writing.

For full breakdown of course structure and assessment, please get in touch with us at study@swansea.ac.uk

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing
• AACSB International