Digital Marketing Communication and Leadership (Taught)

This specialist programme will prepare you to be operationally effective in digital marketing, communication and leadership. You will benefit from the research-informed teaching and a core team of professional contributors who ensure the course delivers the practical knowledge and skills required by employers.

You will:

• Critically assess the changing business landscape to develop the knowledge, skills and strategic vision required to lead organisations in the digital age

• Compare and contrast a variety of digital technologies and marketing communication approaches

• Strategically apply the latest digital marketing tools and techniques to achieve business communication objectives in support of organisational goals

Your learning experience:

• Input from leading practitioners, ensuring exposure to the experiences of professionals working in the field

• The use of case studies, providing the opportunity to develop solutions to actual business problems

• Assessments which require the application of learning to a live organisational context

• A multidisciplinary setting reflecting today’s more collaborative work practices