Foundation Year
The foundation year will introduce you to the world of business with a strong focus on management, business communications and marketing in a global context. It creates opportunities for you to develop vital business skills, as well as preparing you for study at undergraduate level. You will put theory, both traditional and contemporary, into practice with real-world scenarios.
The foundation year of this Coventry University degree will be delivered from our CU Coventry campus. Course delivery from year 1 of the degree onwards will be from the Coventry University campus.
Shape the future of event experiences. Learn to design, manage, and deliver impactful events with industry experts and real-world opportunities. This has previously included national leading venues such as NEC and CBS Arena.
If you're passionate about creating memorable events, then this course can give you the skills and knowledge, to succeed in this dynamic, exciting sector. To help you succeed, the course will develop your leadership and creative problem-solving abilities, to stage a variety of immersive and inclusive events, in an ever-changing world.
We do this by having a practical, applied learning approach when teaching project and operations management, which is further enhanced by our strong links and engagement with event and sport businesses and alumni.
Why study this course
Industry-Focused and Practically Grounded: Engage with real-world industry challenges through case studies, applied assessments, and learning activities informed by collaborators; in previous years this has included national venues like the NEC and CBS Arena.
Practitioner Insight and Industry Connections: Attend our annual Practitioner Insight Conference and benefit from guest lectures and networking with professionals and alumni actively working in events.
Diverse Career-Ready Skillset: Develop expertise in marketing, PR, strategic management, and experience design – all tailored specifically to the evolving events industry.
Flexible International and Placement Options: Choose to gain global perspectives through an international study or work placement, or opt for a UK-based placement year, subject to availability and additional costs.
Final-Year Capstone Project: Investigate a real-world business issue through a consultancy, research, or simulation-based project, applying your knowledge in a focused and applied context.
See our website for further details.
Foundation Year
Business Communications
Management Skills
Marketing for Business
Global Business
Year One
Common first year courses:
Advertising and Digital Marketing BA (Hons)
Business Administration BBA (Hons)
Business and Human Resources Management BA (Hons)
Business and Marketing BA (Hons)
Business Management BA (Hons)
Enterprise and Entrepreneurship BA (Hons)
International Business Management BSc (Hons)
Marketing BA (Hons)
Sport Management BA (Hons)
Year One Modules
Marketing, Digital and Social Media - 30 Credits
People and Organisation - 30 Credits
Analytics for Decision Making - 30 Credits
Responsible Management, Sustainability and Entrepreneruship - 30 Credits
Year Two
Research and Insight - 30 Credits
Operations Management in Sport and Events - 30 Credits
Project Management in Events and Sport - 30 Credits
Immersive Experience Design - 30 Credits
Placement Year
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement* can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.
If you choose to do a work placement year, you will pay a reduced tuition fee* of £1,250. For more information, please go to the fees and funding section. During this time you will receive guidance from your employer or partner institution, along with your assigned academic mentor who will ensure you have the support you need to complete your placement.
Whilst we would like to give you all the information about our placement/study abroad offering here, it is often tailored for each course every year and depends on the length of placement or study abroad opportunities that are secured. Therefore, the placement and study abroad arrangements vary per course and per student. Request further information about going on a placement or study abroad year.
Final Year
PR and Event Marketing - 30 Credits
Strategic Management and Marketing in Sports and Events - 30 Credits
Applied Project - 30 Credits
Event Bidding and Impacts - 30 Credits
We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website.
*For further information please check the course page on the Coventry University website
Coventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
This course may be available at alternative locations, please check if other course options are available.
Course optionsDiscover what it's like to study Events Management with foundation year at Coventry University: insights on the course, making friends, personal statement tips, uni prep, and recommended books, podcasts, and videos.
We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start.
Contact us via our website to find out more.
Grades alone don’t tell us everything about your potential and your story. We use information from your application to assess achievements in your personal situation to support fair and equal access. For example, we consider where you live, your school, if you are a carer or a care leaver or have experienced disruption to your education.
We have different schemes that recognise this context that may result in a reduced offer by up to 24 UCAS points or equivalent.
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
This course may have Historical entry grades data available, please select a course option to view.
Course optionsThis report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
| Location | Fee | Year |
|---|---|---|
| England, Scotland, Wales, Northern Ireland, Channel Islands & Republic of Ireland | £9790* | |
| EU & International | £20800* |
* This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Email:applications.io@coventry.ac.uk
Phone:+44 024 7765 2152
Email:ukadmissions@coventry.ac.uk
Phone:024 7765 2222
Priory Street
Coventry
CV1 5FB
At Coventry University
