Fashion Marketing

Learn fundamental marketing theory in the context of the fashion industry. Engage with industry projects, develop creative marketing strategies and determine consumer needs.

What can you expect?
BA (Hons) Fashion Marketing teaches you the fundamental marketing theory in the context of the fashion industry. This prepares you for postgraduate study or a career in fashion marketing or the many associated business functions.

• Career opportunities: Graduates have secured employment with fashion businesses in a broad range of marketing related roles including brand management, advertising and communication, PR, consumer insights, social media and digital marketing.

• Industry links: Study a course that includes a short industry work placement and an optional placement year in industry. Plus, learn from professionals with deep industry experience, providing you with valuable insights and practical knowledge to thrive in the global fashion marketing sector.

• Professional body accreditation: Credited by The Chartered Institute of Marketing (CIM), we give students the opportunity to gain professional qualifications through this CIM accredited course, gaining recognition of their professional skills.

• Real-world projects: Tackle live briefs and collaborations with leading fashion brands, gaining hands-on experience in marketing strategies and execution.

• Cutting-edge facilities: Benefit from access to state-of-the-art digital resources and dedicated spaces for fashion marketing, enhancing your ability to create impactful campaigns.

Students join the four year version of this course with an optional Diploma/Placement Year and can opt into the three year version whilst at UAL.

About London College of Fashion
Studying at London College of Fashion, UAL, will immerse you in the global fashion industry.

Everything we do is focussed on this powerhouse industry and we offer courses that cover all areas of fashion, including design, media, communication and business. We are a global leader in fashion education and our home in London allows you to tap into the industry opportunities on offer across the capital. You’ll learn from experts in their field with a wealth of professional experience and we’ll prepare you for life after graduation as well, with employability support, live industry briefs, guest speakers and more.

Through teaching, research and collaboration, we’ll prepare you for shaping the fashion industry of the future.