Skip navigation

Marketing

  • Bachelor of Arts (with Honours)
  • 3 to 4 years
  • Full-Time
  • 27 September 2027
  • Undergraduate
Main Site
More about University of Leicester

Course options

2025-20262026-20272027-2028
Apply

Course summary

Why do we love brands so much? How does the marketing of products, services and experiences impact our daily lives? This degree combines management studies with marketing analysis, from traditional advertising to cutting-edge digital techniques.

Our Marketing BA will expose you to the realities of the managerial experience in both the public and private sectors. You will combine your studies of management with a specialist focus on marketing management, digital and social media marketing and marketing intelligence. This allows you to acquire a wide range of critical and analytical skills, along with a range of communication and team-working skills, which will be directly transferable to the workplace whatever career you choose to follow.

This course explores how markets culturally and economically work, and provides a broader approach to studying marketing than simply explaining how businesses use marketing techniques.

Consumption in society is shaped by the cultural, political, technologically digital-focused factors that influence marketing practices and this programme will prepare you to engage with these issues in critical, practical ways. You will be inspired to explore the ethical and sustainable responsibilities of organisations and you will explore the role of digital and social media in our lives as consumers and content creators.

Our Marketing BA is accredited by the Chartered Institute of Marketing.  You can take advantage of the module exemptions during or up to five years after graduating with a 2:2 classification or higher.  All you have to do is sign up as a studying member with CIM and pay for your assessment fees on existing modules.

The first year of this degree is shared with the following BA degrees:

This means that you will have the option to switch to any of our business management BA degrees at the end of your first year.

Our courses will provide you with an in-depth understanding of contemporary management techniques, and will allow you to develop the skills to become an effective and socially responsible manager in local and global arenas, whether in public, private or third sector organisations and enterprises.

Modules

Course Modules

For more information on this course and a full list of modules, visit the course information page on our website

Assessment method

For more information on the methods of assessment on this course, visit the course information page on our website

Ways to study this course

Campuses

  • Main Site

Study options

  • Bachelor of Arts (with Honours) • Full-Time • Placement (optional) • Time abroad (optional) • 3 to 4 Years

Start dates

  • 27 September 2027

Apply by
13 January 2027

This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.

Application codes

Course code:
N500
Institution code:
L34
Campus name:
Main Site
Points of Entry:
Year 1, 2

University of Leicester has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.

See why these ratings were awarded
What does this TEF outcome mean?

How to apply

Apply by
13 January 2027

This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.

Application codes

Course code:
N500
Institution code:
L34
Campus name:
Main Site

Points of entry

The following entry points are available for this course:

  • Year 1
  • Year 2

Entry requirements

Typical qualification requirements

A level
ABB

All subjects accepted. Two AS-levels may be considered in place of one A-level.

T Level
D

Distinction in Accounting or Finance or Management and Administration or Digital Business Services. Other subjects are considered. Please contact the admissions team for further advice: study@le.ac.uk

Scottish Higher

Qualification Accepted. Please contact the Admissions Team for further information: study@le.ac.uk

Access to HE Diploma
Distinction: 30

Pass relevant diploma with 45 credits at Level 3, including 30 credits at Distinction.

GCSE/National 4/National 5

GCSE Mathematics and English Language at grade 4/C required.

Scottish Advanced Higher

Qualification Accepted. Please contact the Admissions Team for further information: study@le.ac.uk

Pearson BTEC Level 3 National Diploma (first teaching from September 2016)

Business or Science National Diploma considered with 1 A-level. For other combinations please contact the admissions team for further advice: study@le.ac.uk

Extended Project

Considered alongside other qualifications.

International Baccalaureate Diploma Programme
Offer: 30

Pass Diploma with 30 points overall with a minimum of grade 3 in SL Maths Analysis and Approach, grade 3 in HL Maths or grade 4 in SL Maths Application and Interpretation if not held at GCSE grade 4/C. Must include a minimum of grade 4 in English A or 5 in English B if minimum of grade 4/C not held in English Language at GCSE.

WJEC Level 3 Advanced Skills Baccalaureate Wales

Considered alongside other qualifications.

Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016)
DDM

Business Extended Diploma accepted. Other subjects are considered. Please contact the admissions team for further advice: study@le.ac.uk

Leaving Certificate - Higher Level (Ireland) (first awarded in 2017)

Qualification Accepted. Please contact the Admissions Team for further information: study@le.ac.uk

Pearson BTEC Level 3 National Extended Certificate (first teaching from September 2016)

One Extended Certificate in any subject considered alongside 2 A-levels. For other combinations please contact the admissions team for further advice: study@le.ac.uk

When considering your application, we will look for evidence that you will be able to fulfil the objectives of the programme of study and achieve the standards required. We will take into account a range of factors including previous examination results.

Entry requirements for students joining after Year 1: Contact the Admissions Team at study@le.ac.uk with details of the course you are studying including modules taken, previous qualifications obtained with grades (at GCSE and A level or equivalent), the reason for your transfer request. https://le.ac.uk/courses/marketing-ba/2027

English language requirements

IELTS 6.5 or equivalent is required. If your first language is not English, you may need to provide evidence of your English language ability. If you do not yet meet our requirements, our English Language Teaching Unit (ELTU) offers a range of courses to help you to improve your English to the necessary standard.https://le.ac.uk/study/international-students/english-language-requirements

Contextual admissions

Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.

The University of Leicester is committed to providing equitable opportunities for all applicants from all backgrounds. We make contextual offers to support students who may be impacted by the area they live in, their personal circumstances or who have completed one of our progression programmes. These offers are usually one or two grades lower than the standard entry requirements. To qualify for a contextual offer, you must apply for an eligible course and meet specific criteria.

Learn more on the University of Leicester website

Historical entry grades data

This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).

It is designed to support your research but does not guarantee whether you will or won't get a place.

Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.

Not enough data available

We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

This information will be updated as soon as the tuition fees for the academic year 2027/8 have been confirmed.

For further information about fees and funding please see the following page of the University website: https://le.ac.uk/student-life/undergraduates/fees-funding

Related courses

At University of Leicester

Like this page