International Esports Business & Events Management

INTRODUCTION

Welcome to BA (Hons) International Esports Business & Events Management at the College of Esports. Covering business strategy, event planning, marketing, sponsorship, governance, and customer experience, this course prepares students for roles in esports event operations, business development, and brand management. Through live projects, industry collaborations, and strategic planning, students gain hands-on experience that directly translates to career opportunities in the global esports sector. Teaching modules are bolstered by the unique CoEs TRI-Curriculum approach, which enhances your social capital through the development of your talent, resilience, and identity in preparation for the exciting and international world of Esports.

WHY STUDY THIS COURSE?

The BA (Hons) International Esports Business & Events Management course provides a unique pathway for students to develop expertise in the strategic, operational, and managerial aspects of esports events and business. Whether you aspire to manage large-scale esports tournaments, develop esports brands, or create innovative digital marketing strategies, this course prepares you for the fast-evolving esports ecosystem.

Students will gain:

A deep understanding of the global esports industry, including business models, tournament operations, and revenue generation.
Hands-on experience through real-world projects and event planning, preparing you for career opportunities in esports management, sponsorship, and marketing.
A strong foundation in governance, regulation, and ethical considerations impacting esports organizations.

As students progress through each level, they will refine their skills with hands-on projects, live event planning, and industry collaborations, preparing them for leadership roles in sectors including but not limited to Esports Events Management, Production & Broadcasting, Sponsorship & Partnership Management, Tournament Operations & Logistics, Business Development, Venue & Live Event Operations, Marketing & Fan Engagement.

THE AIMS OF THIS COURSE:

• To prepare you for a career in the global esports business or further study with the skills of enquiry, within an evidence-based practice-led, knowledge applied interdisciplinary curriculum and performative research framework.

• To prepare you with the competencies needed to adapt and thrive in life’s continuously changing environments, employment and an increasingly diverse global society.

• To shape your moral and ethical compass through opportunities to reflect personally & professionally and make an active contribution as global citizens.

Student Enhancement through our TRI-Curriculum Approach

The College of Esports TRI-Curriculum is a unique and dynamic model designed to develop students not just academically, but professionally and personally. Your degree is just the beginning; the TRI-Curriculum equips you with the experience, insight, and professional confidence to make it count. It ensures that every learner builds the skills, networks, and real-world experience to thrive in their career.

The TRI-Curriculum is embedded throughout the student journey and ensures every learner graduates World Ready through 3 core pillars:

1. CoEs Esports & Games Partnerships
2. Student Enhancement Opportunities
3. Student Placements & Internships

College of Esports degrees are awarded by Health Sciences University.

Course Modules

Year 1 - Level 4 / 20 Credit Units
Marketing & PR for Events
Foundations of Leadership and Management
Technology for Esports Events
SEO & Digital Marketing
Global Esports Management and Events Industry
International Esports Business Environment

Year 2 - Level 5 / 20 Credit Units
Enquiry Based Learning and Research Practice
Sustainable Events Management
Esports Events Monetisation
Esports and Social Enterprises
Managing Customer Experience
Esports Regulation, Rules and Risks

Year 3 - Level 6 / 20 Credit Units
Research Project
Managing Events & the Law
Professional Development Placement
Strategic Entrepreneurship
Strategic Events Management
Managing HR for Events