Business Analytics

This BSc Business Analytics course will equip you with the core skills and knowledge needed to pursue a career in this expanding field. With a focus on practical applications and industry-relevant tools, you will learn how to harness data to drive decision-making, solve complex business problems and create innovative strategies.

Why choose this course?

• You will learn from leading academics whose cutting-edge research in business analytics, AI and big data directly shapes the course content.

• This course bridges the gap between business strategy and data science, providing you with a well-rounded skill set to tackle complex challenges in diverse industries.

• It emphasises practical, hands-on learning so you can gain experience with industry-standard tools such as Python and Tableau through real-world case studies.

• This course also offers you the chance to follow a Placement route designed to enhance your career prospects, build your professional networks and apply the knowledge and skills you have gained in a work context.

What you will learn

On this BSc Business Analytics course, you will develop a strong foundation in data science and business principles, while mastering advanced topics like marketing analytics, operations management and digital transformation.

Through hands-on projects and modules covering topics such as data visualisation and decision-making, you will learn to extract actionable insights from data. This blend of technical expertise and business acumen prepares you for careers in analytics, consulting and strategic management across diverse industries.

How you will learn

You will learn through interactive lectures, workshops and collaborative seminars designed to combine theory and practice.

You can choose between full- and part-time study. Classes take place in the evening.

Placement route

If you opt for the full-time Placement route on this course, it will give you the opportunity to develop your business skills in the workplace and apply learning from your degree in a professional setting to further increase your employability when you graduate.

Foundation Year

If you opt for the Foundation Year route, you will receive additional preparation to strengthen your academic and professional foundations and fully prepare you for undergraduate study. It is ideal if you are returning to study after a gap, or if you have not previously studied the relevant subjects, or if you didn't achieve the grades you need for a place on your chosen degree.

Highlights

• Birkbeck students are drawn from a diverse range in terms of age and academic, social and cultural backgrounds. This creates a stimulating and supportive learning environment.

• Birkbeck is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of business and management.

• Our academic staff are active researchers, as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.

Careers and employability

On graduating successfully from this course, you will have gained an array of transferable skills, including in:

• analytical and critical thinking

• communication and presentation

• identifying challenges and implementing data-informed strategies in dynamic environments

• programming, data analysis and statistical modelling using tools

• collaborating on group projects and fostering teamwork in solving business challenges.

Possible career paths following successful completion of this BSc Business Analytics include:

• business analyst

• digital marketing analyst

• business analytics consultant

• research analyst

• project manager

• IT project coordinator.

Course modules

For information about course structure and the modules you will be studying, please visit Birkbeck’s online prospectus.