International Tourism Management

OVERVIEW
By embarking upon a career in tourism, you can be part of an industry that has become a global phenomenon over the last 70 years. Many economies and businesses now rely on their ability to attract visitors, and international providers need to keep reinventing themselves in order to stay ahead of the curve in this evolving, uncertain and competitive environment.

Whether you want to work in areas ranging from tour operations and destination management organisations to attractions and events organisations, or even set up your own business, our International Tourism Management foundation degree course at University College Birmingham will equip you with the vital industry skills and attributes to realise your career aspirations. Studying at a recognised Institute of Travel and Tourism (ITT) Centre of Excellence, you will learn how to analyse tourism trends and undertake industry projects in order to devise innovative, creative strategies to compete in the marketplace.

You will also go on a variety of residential visits both in the UK and abroad, while our range of optional modules will enable you to specialise your studies to match your interests and career aims.

WHY CHOOSE THIS COURSE?

• Residential visits – Take on tourism projects in the UK and overseas, with essential trip costs covered by the University – past destinations have ranged from Amsterdam, Barcelona and Prague to New York, Toronto, Cyprus and The Gambia

• Specialise your studies – Gain expertise in a field related to your career aims through optional modules such as Attraction Management or Aviation Management

• Industry approved – Study at an ITT Centre of Excellence and work on live and simulated industry projects in association with our professional networks

FACILITIES
Students on our tourism courses have access to outstanding simulation facilities in our Aviation and Tourism Suite, featuring a state-of-the-art mock plane cabin as well as check-in areas, a working security gate and Galileo GDS system for training students.

ACCREDITATIONS AND PARTNERSHIPS
University College Birmingham is a recognised Institute of Travel and Tourism Centre of Excellence.

CAREERS AND PROGRESSION
Examples of careers you could pursue following this course:

• Tour manager

• Tourism officer

• Project manager

• Product manager

• Marketing executive

• Digital marketer

Upon completion of the foundation degree, you can also progress onto the final year of our full BA (Hons) degree.

• Please refer to our website www.ucb.ac.uk for the latest updates to this course

Course Modules

Year 1 - Global Tourism Environment, Tourist Consumer Behaviour, Personal Branding, Digital Content Creation, Tourism Destination Success, Tourism Sales and Product Development.
Year 2 - Core Modules: Visitor Attraction Management, Operational Financial Management, Marketing Consultancy Project, Business Innovation, Sustainable Tourism Management, Plus one option from: Event Tourism and the Visitor Economy, Niche Tourism, Gastronomy and Food Innovation, Digital Communication for Business, Aviation Security Operations, Cargo and Logistics Management.

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Travel and Tourism, Institute of