Advertising and Marketing Communications

This course is aimed at preparing you for a career in a wide range of marketing communication disciplines. Our accredited course combines the strategic side of marketing with the application of cutting-edge theory and techniques in creative areas such as social media, influencer marketing and campaign planning.

Providing a solid theoretical underpinning of marketing as a discipline and how organisations use it, this programme will build upon contemporary techniques to provide knowledge and skills that are directly relevant and applicable to employers and industry best practice.

Accredited by the Chartered Institute of Marketing (CIM), the Institute of Data & Marketing (IDM) and the Chartered Institute of Public Relations (CIPR), this programme provides live industry campaigns on which you can apply your learnings and demonstrate your creativity, from top companies and brands such as Pall-Ex, Aston Martin, Samsung and Next. With opportunities to participate in creative pitch competitions such as X-Culture and the CIM The Pitch, students from this course have reached the finals of these cross-university competitions every year for the last two years.

Taught by industry practitioners with real world experience, our lecturers have worked both agency and client-side at big-name companies across business and consumer brands. You will also have the opportunity to take a placement year in industry, with previous students having secured placements at companies such as Bosch and Samsung.

You’ll have opportunities to put your consultancy skills into practice – taking part in live projects where you can help companies tackle their real-world business challenges.

Key features

• DMU is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Data & Marketing (IDM) Key Educational Partner, meaning you can earn exemptions from CIM and IDM professional qualifications in addition to your degree.

• This degree is recognised by the CIPR (Chartered Institute of Public Relations) allowing students the opportunity to become a member for only £36 a year, granting access to CPD materials, networking opportunities and activities to students interested in a career in communications.

• Working in partnership with key industry partners like the Taylor Bennett Foundation and a raft of regional and national agencies, this degree provides students with an accurate picture of working in contemporary agencies.

• Our Careers Team offers support to help you gain the skills and qualities that today’s employers are looking for through placement opportunities with local, national and global companies. Past students have worked at Next, DHL, Pfizer, FedEx, Rolls-Royce and Walgreens Boots Alliance.

• Our graduates have gone on to have careers in globally renowned organisations with the support of our Careers Team. Recent successes include TJX Europe, Marks and Spencer, Ocado and Vodafone, with graduates landing roles such as social media executive, junior creative executive, public relations account executive and marketing executive.

• This course covers a wide variety of modular content, such as Principles of Marketing, Digital Marketing, Public Relations, Campaign Planning, Social Media and Influencer Marketing, with students often working on live campaign briefs provided by real companies.

• Enjoy an international experience linked to your studies with our DMU Global. Previous trips have also included New York, Dubai, Copenhagen, Paris, Athens, India, Berlin and San Francisco.

Course Modules

Year 1
Block 1: Marketing Essentials
Block 2: Fundamentals of Advertising and Marketing Communications
Block 3: Marketing in a Digital World
Block 4: Regulatory, Ethical and Sustainable Communications
Year 2
Block 1: Consumer behaviour and insight
Block 2: Brand Strategy and Management
Block 3: Digital Marketing and Media
Block 4: Public Relations
Year 3
Block 1: Market Analysis and Strategy
Block 2: Contemporary Issues in Advertising and Public Relations
Block 3: Advertising and Campaign Planning or Social Media and Influencer Marketing
Block 4: Marketing Dissertation or Brand Portfolio

https://www.dmu.ac.uk/study/courses/undergraduate-courses/advertising-and-marketing-communications-ba-degree/advertising-and-marketing-communications-ba-hons.aspx#what-you-will-study

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing