Advertising and Digital Marketing with foundation year

Foundation Year
The foundation year will introduce you to the world of business with a strong focus on management, business communications and marketing in a global context. It creates opportunities for you to develop vital business skills, as well as preparing you for study at undergraduate level. You will put theory, both traditional and contemporary, into practice with real-world scenarios.

The foundation year of this Coventry University degree will be delivered from our CU Coventry campus. Course delivery from year 1 of the degree onwards will be from the Coventry University campus.

Degree
Develop creative, strategic and digital skills for planning and delivering advertising and marketing campaigns in the media landscape.

Step into the world of advertising and digital marketing with a course that combines creative strategy with digital practice. With a strong focus on digital communication and customer engagement, you’ll have the opportunity to explore areas such as:

• content marketing and brand storytelling

• integrated digital campaigns and omnichannel strategies

• community building and social media engagement

• big data and marketing analytics for strategic decision-making

• crisis communication and reputation management.

The course is designed to support your development as an ethical and socially responsible communicator, with an emphasis on global awareness. You’ll be encouraged to engage with emerging trends and technologies and to build skills that can support creative and informed decision-making in a dynamic industry.

Why study this course

• Practice-led learning: design compelling advertising campaigns in a globally connected world. Learn to engage diverse audiences with culturally sensitive, authentic communication that builds lasting brand trust.

• Innovative thinking: apply core marketing principles to real-world challenges. Use data analytics to inform digital strategies. Gain confidence in campaign planning, channel management and key areas such as social media marketing, SEO and integrated communications.

• Hands-on practice: boost your digital literacy through practical experience in campaign design, execution and evaluation. Work with industry-standard software in our specialist DigiComm Lab to develop the skills employers value.

• Networking for the future: connect with international alumni and industry professionals through guest speaker events and collaborative projects. Build your professional network and gain insights into global career opportunities.

Please visit our website for latest information.

Course Modules

Foundation Year
The foundation year offers an introduction to your chosen subject and supports you to develop the skills required for degree-level study.

Modules
Business Communications
Management Skills
Marketing for Business
Global Business

Year One
The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.

If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).

Common first year courses 
Advertising and Digital Marketing BA (Hons)
Business Administration BA (Hons)
Business and Human Resource Management BA (Hons)
Business Management BA (Hons)
Enterprise and Entrepreneurship BA (Hons)
Event Management BA (Hons)
International Business Management BSc (Hons)
Marketing BA (Hons)
Sport Management BA (Hons)

Year One Modules
People and Organisations - 30 Credits
Marketing, Digital and Social Media - 30 Credits
Analytics for Decision Making - 30 Credits
Responsible Management, Sustainability and Entrepreneurship - 30 Credits

Year Two
Research and Insight - 30 Credits
Consumer Behaviour - 30 Credits
Integrated Marketing Communication - 30 Credits
Creative Marketing - 30 Credits

Placement Year
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.

Final Year
Sustainable Marketing Management - 30 Credits
Applied Project - 30 Credits
Digital Consumer Experience - 30 Credits
Social Media and Influencer Marketing - 30 Credits

*For further information please check the course page on the Coventry University website.