Foundation Year
The foundation year will introduce you to the world of business with a strong focus on management, business communications and marketing in a global context. It creates opportunities for you to develop vital business skills, as well as preparing you for study at undergraduate level. You will put theory, both traditional and contemporary, into practice with real-world scenarios.
The foundation year of this Coventry University degree will be delivered from our CU Coventry campus. Course delivery from year 1 of the degree onwards will be from the Coventry University campus.
Degree
Develop creative, strategic and digital skills for planning and delivering advertising and marketing campaigns in the media landscape.
Step into the world of advertising and digital marketing with a course that combines creative strategy with digital practice. With a strong focus on digital communication and customer engagement, you’ll have the opportunity to explore areas such as:
content marketing and brand storytelling
integrated digital campaigns and omnichannel strategies
community building and social media engagement
big data and marketing analytics for strategic decision-making
crisis communication and reputation management.
The course is designed to support your development as an ethical and socially responsible communicator, with an emphasis on global awareness. You’ll be encouraged to engage with emerging trends and technologies and to build skills that can support creative and informed decision-making in a dynamic industry.
Why study this course
Practice-led learning: design compelling advertising campaigns in a globally connected world. Learn to engage diverse audiences with culturally sensitive, authentic communication that builds lasting brand trust.
Innovative thinking: apply core marketing principles to real-world challenges. Use data analytics to inform digital strategies. Gain confidence in campaign planning, channel management and key areas such as social media marketing, SEO and integrated communications.
Hands-on practice: boost your digital literacy through practical experience in campaign design, execution and evaluation. Work with industry-standard software in our specialist DigiComm Lab to develop the skills employers value.
Networking for the future: connect with international alumni and industry professionals through guest speaker events and collaborative projects. Build your professional network and gain insights into global career opportunities.
Please visit our website for latest information.
Foundation Year
The foundation year offers an introduction to your chosen subject and supports you to develop the skills required for degree-level study.
Modules
Business Communications
Management Skills
Marketing for Business
Global Business
Year One
The common first year enables you to work alongside students doing similar courses to you, to widen your knowledge and exposure to other subject areas and professions. You will have the opportunity to collaborate with other students, so you can share your insights and experience which will help you to develop and learn.
If you discover an interest in a specific subject you have studied, upon successful completion of your first year, you could swap degrees with another course in your common first year (subject to meeting progression requirements).
Common first year courses
Advertising and Digital Marketing BA (Hons)
Business Administration BA (Hons)
Business and Human Resource Management BA (Hons)
Business Management BA (Hons)
Enterprise and Entrepreneurship BA (Hons)
Event Management BA (Hons)
International Business Management BSc (Hons)
Marketing BA (Hons)
Sport Management BA (Hons)
Year One Modules
People and Organisations - 30 Credits
Marketing, Digital and Social Media - 30 Credits
Analytics for Decision Making - 30 Credits
Responsible Management, Sustainability and Entrepreneurship - 30 Credits
Year Two
Research and Insight - 30 Credits
Consumer Behaviour - 30 Credits
Integrated Marketing Communication - 30 Credits
Creative Marketing - 30 Credits
Placement Year
There’s no better way to find out what you love doing than trying it out for yourself, which is why a work placement can often be beneficial. Work placements usually occur between your second and final year of study. They’re a great way to help you explore your potential career path and gain valuable work experience, whilst developing transferable skills for the future.
Final Year
Sustainable Marketing Management - 30 Credits
Applied Project - 30 Credits
Digital Consumer Experience - 30 Credits
Social Media and Influencer Marketing - 30 Credits
*For further information please check the course page on the Coventry University website.
Coventry University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
This course may be available at alternative locations, please check if other course options are available.
Course optionsDiscover what it's like to study Advertising and Digital Marketing with foundation year at Coventry University: insights on the course, making friends, personal statement tips, uni prep, and recommended books, podcasts, and videos.
We’re here to help you achieve your study goals. If your qualifications or expected levels of grades differ from those outlined above, chat with our admissions team and between us we will explore the possibilities open to you. We accept a range of qualifications and our study experience is designed to give you options and support from the start.
Contact us via our website to find out more.
Grades alone don’t tell us everything about your potential and your story. We use information from your application to assess achievements in your personal situation to support fair and equal access. For example, we consider where you live, your school, if you are a carer or a care leaver or have experienced disruption to your education.
We have different schemes that recognise this context that may result in a reduced offer by up to 24 UCAS points or equivalent.
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
This course may have Historical entry grades data available, please select a course option to view.
Course optionsThis report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
| Location | Fee | Year |
|---|---|---|
| England, Scotland, Wales, Northern Ireland, Channel Islands & Republic of Ireland | £9790* | |
| EU & International | £20800* |
* This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
No additional fees or cost information has been supplied for this course, please contact the provider directly.
Email:applications.io@coventry.ac.uk
Phone:+44 024 7765 2152
Email:ukadmissions@coventry.ac.uk
Phone:024 7765 2222
Priory Street
Coventry
CV1 5FB
At Coventry University
