University of the West of Scotland
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Paisley
PA1 2BE
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Business and Marketing
- BA (Hons)
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- Full-time
- 08/09/2025
- Undergraduate
- Paisley Campus
Course summary
The BA (Hons) Business & Marketing programme will provide you with the specialist skills and knowledge to excel as a marketing professional, giving you a competitive edge in the graduate employment market.
Our Business & Marketing programme is accredited by the Chartered Institute of Marketing (CIM) and offers a pathway towards CIM qualification in due course.
UWS has links with local and national organisations and ensures that the teaching and assessment provided on this programme focuses on the marketing issues that impact businesses today. This will equip you with hands-on experience of applying critical thinking to solve challenges in the workplace.
Programme Highlights
You will develop effective communication skills and knowledge to prepare you for a wide range of traditional and digital business and marketing roles. The specialist marketing and business skills will help you stand out in a competitive job market. You’ll develop effective communication skills and knowledge to prepare you for a wide range of digital business and business and marketing roles. A focus on real industry issues will provide you with the practical experience to solve the business and marketing challenges faced by modern businesses. Graduates from this programme are well placed to pursue Chartered Marketer status through the Chartered Institute of Marketing (CIM). You will work with real companies to deliver business and marketing projects, putting knowledge into practice.
Programme Details
The BA (Hons) Business & Marketing programme allows you to tailor your studies to suit your career goals. Years 1 and 2 of the programme will develop your general and operational knowledge. Years 3 and 4 will deepen your knowledge of marketing principles, helping you develop managerial and strategic business and marketing knowledge. You will complete a dissertation research project on a topic of your choice. You can also choose to undertake a HEAR Award, where you’ll provide marketing support to businesses and increase your hands-on experience.
Students have core business and marketing modules to study and have a wide selection of optional modules that they can choose to study too. Subjects include Introduction to Marketing, Marketing For a Better Future, Introducing People Management, Introduction to Accounting and Finance, Marketing Research Practice, Global Marketing, Digital Marketing and Analytics, Marketing Communications Mix, Contemporary Consumer Behaviour and many more.
Careers
Graduates from the BA (Hons) Business & Marketing programme have extensive knowledge of business and marketing techniques and an understanding of what makes a business environment successful.
Graduates go on to secure roles in the areas of:
Project director
Sales promotion manager
PR manager
Product manager
Marketing research specialist
Marketing and business process manager
Business development & marketing executive
Digital marketing executive
Social media manager
Modules
Year 1:
In the first year, students will be introduced to the world of business and will study foundation modules in marketing alongside modules in Introducing People Management, Introduction to Accounting & Finance, and Academic, Professional and Personal Development (APPD)-Aspire. Students may also choose from a wide selection of options, including Data Analysis, Economic Principles for Business, Entrepreneurial Opportunity, Tourism and the Experience Economy or languages.
Year 2:
The second year provides a platform for practitioner development, with core modules in Marketing Research Practice, Global Marketing, People, Planet and Profit, Contemporary Consumer Behaviour, and Customer Service Skills, together with several other options from a suite of subjects.
Year 3:
The degree level provision offers specialist study of a more strategic nature, including core modules in Marketing Communications Mix, B2B Marketing and Relationship Networks, Digital Marketing and Analytics, and a module in Research Design and Methods which aims to prepare students for the Honours year. A selection of optional modules will also be available.
Year 4:
The Honours year is slightly more conceptual, focusing on an Honours project module worth 40 credit points. Core modules include Marketing Strategy Theory, Brands and Branding, Customer Experiences and Relationships. Specialist complementary optional modules will also be available.
Assessment method
You will be taught through a combination of lectures, tutorials and workshops.
There will also be group work and independent learning to ensure you develop transferable skills such as research, presentation, communication and working as part of a team.
Our Marketing degree is mainly assessed using a variety of assessment methods including:
Presentations
Reports
Essays
Digital creative work
Practical assessment
Portfolios
Qualified teacher status (QTS)
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
- Course does not award QTS
How to apply
Apply by
29 January
This is the deadline for applications to be completed and sent for this course. If the university or college still has places available you can apply after this date, but your application is not guaranteed to be considered.
Application codes
- Course code:
- N1N5
- Institution code:
- U40
- Campus name:
- Paisley Campus
- Campus Code:
- P
Points of entry
The following entry points are available for this course:
- Year 2
- Year 3
- Year 4
Entry requirements for advanced entry (i.e. into Year 2 and beyond)
Year 2 Entry:
Scottish Advanced Highers: CCC
A Levels: BBB
T Level: Full T Level with Grade M (120 Tariff points)
International Baccalaureate: 28 points
BTEC Extended Diploma: DDM in relevant subject (Business)
HNC: Marketing; Advertising & PR; Branding; Fasion Business; Digital Business; Business; Fashion Marketing; Management
City of Glasgow College: Dip HE Business
Year 3 Entry:
HND: Marketing; Advertising & PR; Branding; Fashion Business; Digital Business; Business
DipHE in Business from City of Glasgow College, subject to individual review
International applicants
ENGLISH LANGUAGE REQUIREMENTS:
For applicants whose first language is not English, the University sets a minimum English Language proficiency level. These are shown below.
Entry requirements
Standard Qualification requirements
UCAS Tariff - 96 points
A level - CCC
For year 2 entry, BBB required
Pearson BTEC Level 3 National Extended Diploma (first teaching from September 2016) - MMM
For year 2 entry, DDM in relevant business subject
Scottish Higher - CCCC
Pearson BTEC Extended Diploma (QCF) - MMM
For year 2 entry, DDM required in relevant subject
International Baccalaureate Diploma Programme - 24 points
For year 2 entry, 28 points required
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H3, H3, H3, H3
Scottish HNC - Pass
Entry to Year 2 with a HNC in one of the following titles: Marketing; Advertising & PR; Branding; Fashion Business; Digital Business; Business; Fashion Marketing; Management
Scottish HND - Pass
Entry to Year 3 with a HND in one of the following titles: Marketing; Advertising & PR; Branding; Fashion Business; Digital Business; Business
T Level - Pass (C and above)
For Year 2 entry, Grade M required
Entry to Year 1 with SWAP (BBB) in Access to Humanities.
Entry to Year 2 with City of Glasgow Diploma of Higher Education in Business
Entry to Year 3 may be considered with DipHE Business from City of Glasgow College
Minimum Qualification Requirements
UCAS Tariff - 63 points
-
A level - CCC
-
Scottish Higher - CCC
Alternative Minimum Entry Requirements: CC (42 UCAS Tariff points) PLUS successful completion of one of the following:
UWS Foundation Academy
Foundation Apprenticeship
UWS Next Steps to University module
Top-Up
LEAPS
Leaving Certificate - Higher Level (Ireland) (first awarded in 2017) - H3, H3, H3, H3
-
English language requirements
| Test | Grade | Additional details |
|---|---|---|
| IELTS (Academic) | 6 | IELTS 6.0 with 5.5 minimum in each skill / component. |
| Cambridge English Advanced | 176 overall with no sub-test less than 169 | |
| Cambridge English Proficiency | 176 overall with no sub-test less than 169 | |
| Trinity ISE | Pass | ISEII with the minimum of a Pass in all sub-tests |
| PTE Academic | 54 | An overall score of 54 with no element below 51 |
| TOEFL (iBT) | 78 | no sub-test less than: Reading: 17; Listening: 17; Speaking: 17; Writing: 17 |
For applicants whose first language is not English, the University sets a minimum English Language proficiency level. The reason for this is that it’s essential that you are able to read, speak and understand the English language to get the most out of your time at UWS.
All international applicants are required to meet minimum English language standards, with the exception of:
// Native speakers of English
// Erasmus students (unless advised otherwise)
// non-Erasmus students from EU partner institutions (your institution must provide confirmation of your English language ability in the absence of a formal qualification)
The qualifications above must have been gained within two years prior to the start of your course at UWS.
UWS's English language requirements https://www.uws.ac.uk/international/english-language-requirements/
Contextual admissions
Universities and colleges consider more than grades when assessing applications and may make offers based on a range of criteria. Learn more about contextual offers.
Our Minimum Entry Requirements are applicable to those applicants who have not had an equal opportunity to demonstrate their academic ability at school or college and are known as ‘widening access’ applicants. We also sometimes refer to this type of applicant as receiving a ‘contextual’ offer. For more information, please visit our website using the link below.
Learn more on the University of the West of Scotland website
Historical entry grades data BETA
This section shows the range of grades students (with UK A-Levels or Pearson BTEC Level 3 National Extended Diplomas) who received offers were previously accepted with (learn more). It is designed to support your research but does not guarantee whether you will or won't get a place. Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
Not enough data available
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
Fees and funding
Tuition fees
| Location | Fee | Year |
|---|---|---|
| Scotland | £1820* | Year 1 |
| England | £9250* | Year 1 |
| Northern Ireland | £9250* | Year 1 |
| Wales | £9250* | Year 1 |
| Channel Islands | £9250* | Year 1 |
| Republic of Ireland | £9250* | Year 1 |
| EU | £15500* | Year 1 |
| International | £15500* | Year 1 |
* This is a provisional fee and subject to change.
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
Additional fee information
TUITION FEE INFORMATION - SCOTTISH STUDENTS:
Eligible Scottish domiciled students can usually apply to have their tuition fees paid for them each year of their studies by the Student Awards Agency Scotland (SAAS). If you're not sure about your eligibility, you should contact SAAS. You need to apply to SAAS each year of study to have your tuition fees paid directly to UWS.
TUITION FEE INFORMATION - UK, IRISH & GIBRALTARIAN STUDENTS:
Eligible students who are domiciled in England, Wales, or Northern Ireland as well as from the Channel Islands, the Isle of Man, Gibraltar or the Republic of Ireland will qualify for tuition fees of £9,250 per academic session of study to a maximum of three years if you are studying on a four year bachelor degree course (eg. BAcc (Hons) / BA (Hons) / BEng (Hons) / BSc (Hons)). So, if your degree is four years' duration, you will only be charged tuition fees for three years. Similarly, if you are studying a five year integrated master's degree course (eg. MEng (Hons)) the you will only be charged tuition fees for four years.
TUITION FEE INFORMATION - INTERNATIONAL (NON-EU) & EU STUDENTS:
These tuition fees apply to all non-EU, EEA, and all other EU students (excluding those from Republic of Ireland and Gibraltar, whose fee level is as per UK (non-Scottish) students - see section above for more details).
ADDITIONAL COSTS:
The cost of attending university is an investment in your future career.
In addition to tuition fees and living expenses, some courses involve extra costs such as consumable study materials, field trips, equipment and uniforms. You may also want to purchase some core texts and technology such as a new laptop etc. Some of these additional costs are optional, some, such as uniforms or safety equipment may be mandatory.
Check the course entry on our website for more more information.
Sponsorship information
Visit www.uws.ac.uk/scholarships
Related courses
At University of the West of Scotland
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