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Marketing and Consumer Psychology (Taught)

  • MS
  • 1 Years
  • Full-time
  • 09/2026
  • Postgraduate
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More about University of Sussex

Course options

2025-20262026-2027
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Course summary

1st in the UK for annual research income (Chartered Association of Business Schools 2025)
11th in the UK for Psychology (The Times Higher Education World University Rankings by Subject 2025)
8th in the UK for Marketing (The Guardian University Guide 2026)

Consumer psychology helps us to understand how consumers make choices, and why. As a vital part of marketing, it enables organisations to design innovative, value-driven products and create effective marketing campaigns.

By studying at Sussex, you will:

  • study the theories, concepts, tools and models behind marketing practice and consumer decision-making

  • interpret consumer behaviour through consumer psychology theories

  • apply analytical skills to assess the choices consumers make

  • learn to utilise key analytical and decision-making techniques when developing and appraising marketing strategies

You’ll also gain from the combined academic expertise and industry experience of our School of Psychology and the University of Sussex Business School.

Throughout your course, you’ll receive valuable training in both marketing and psychology. You’ll learn how psychological principles intersect with marketing strategies for effective business outcomes. Your studies will culminate in a research project that bridges marketing and psychology.

When you graduate, you’ll prepared to pursue a range of careers. You might aim to work in marketing, or to apply psychological theories to the business world.

Guaranteed Internship
Give your career a head start and gain real-world experience with our Guaranteed Internship Scheme.

Accreditation
You’ll join the EQUIS and AMBA-accredited University of Sussex Business School.

We understand that deciding where and what to study is a very important decision. We’ll make all reasonable efforts to provide you with the courses, services and facilities described in this prospectus. However, if we need to make material changes, for example due to government or regulatory requirements, or unanticipated staff changes, we’ll let you know as soon as possible.

Modules

Please check our website in January 2026 for the modules running in the academic year 2026/27.

Assessment method

Assessment is through a combination of coursework, projects, examinations and presentations.

Ways to study this course

Campuses

  • Main Site

Study options

  • MS • Full-time • 1 Years

Start dates

  • 09/2026

How to apply

International applicants

If you’re a self-funded international student, you’re required to pay a tuition fee deposit.

Open days

Chat to student ambassadors

Discover what it's like to study Marketing and Consumer Psychology at University of Sussex: insights on the course, making friends, personal statement tips, uni prep, and recommended books, podcasts, and videos.

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  • Khadija

    University of Sussex
    Business, Management & Marketing
    Second-year business student who started with a foundation year. I’m really enjoying the course and hoping to work in operations or consulting after I graduate. Happy to chat about uni life or business.

  • Shubby

    University of Sussex
    Law
    I am Nigerian but was born in Canada. I aspire to be a civil litigation or corporate lawyer in the future as this has been a long desire passion of mines. I am very passionate about helping other individuals in anyway I possible can! I also enjoy taking part in societies and staying involved in the community through volunteering.

  • Rudie

    University of Sussex
    Ecology and Conservation
    I'm a Mature and Neurodivergent Student who didn't have the most conventional education due to a lack of support at school. If you feel like you need advice on the support Sussex offers or if this is the right University for you, I can help. I also organise a variety of surveying and STEM outreach events, both with the School of Life Sciences and the NGO Shelltering Sussex. So, if you want to know what extracurricular activities Sussex has to offer for Life Sciences students, I'm your person.

  • Zehra

    University of Sussex
    Law
    Hi! My name is Zehra, and I’m a first-year LLB Law student at the University of Sussex. I’m really excited to be part of the Student Ambassador Programme and to support students who are considering joining our community. My goal is to become a barrister, and I’m particularly interested in areas such as human rights, public, and employment law. I’m passionate about supporting and advocating for underrepresented communities. As a first-generation student, an ethnic minority immigrant from Turkey, a mature student, and someone living with a disability, I truly understand how important it is to feel supported, welcomed, and connected at university. That’s why I’m here — to share my journey, answer your questions, and help you feel confident in finding your own path. I speak both Turkish and English, and outside of my studies, I enjoy reading, watersports, chess, cinema, and music. I also have a cat who keeps me company during my study sessions! If you’re feeling unsure, curious, or just want to chat, feel free to reach out — I’m always happy to help.

  • Tomisin

    University of Sussex
    Politics
    I’m a British-Nigerian Politics and International Relations student. I’ve been enjoying the joint honour degree as it has personally helped me to expand my knowledge and connect the links between international history and British politics! I am also a Christian and passionate for Jesus! I enjoy attending church in Brighton, meeting more people and growing in faith 😄

  • Lily

    University of Sussex
    Psychology
    I'm a mature international student, and have just started studying this year, which comes with different challenges, but just as many rewards! As much as I love my course, I also love being able to be a part of so many different societies, and meet so many new and interesting people!

  • Sarah

    University of Sussex
    Medicine
    Hi there! I’m Sarah, a fourth year medical student at Brighton and Sussex medical School. I am a mature student having worked for the UK Government for the past ten year, and a graduate, completing my first degree in Medical Neuroscience here at the University of Sussex. It really feels like I have come full circle now that I am back here studying medicine! I hope to become an obstetrician once I finish my degree, but we get so much exposure to different specialities I am also excited to explore. I enjoy yoga and cold water swimming which is great as I live by the sea for the first time!

  • Mykhailo

    University of Sussex
    Business, Management & Marketing
    I'm Mykhailo, a first year BSc Marketing student at University of Sussex. I would be happy to answer all your questions about the university, my course or student life.

Entry requirements

You should normally have an upper second-class (2.1) undergraduate honours degree or above.

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.

Fees and funding

Tuition fees

No fee information has been provided for this course

Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.

Additional fee information

Please click on the course URL to see up-to-date fee information.

Sponsorship information

Our goal is to ensure that every student who wants to study with us is able to regardless of financial barriers, so that we continue to attract talented and unique people.

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