Marketing (with Foundation Year)

This course is delivered by the AACSB-accredited Business School, an accreditation attained by fewer than 6% of business schools worldwide. It recognises our focus on excellence in all areas.

Why study BSc (Hons) Marketing (with Foundation Year) at BU?

• Gain industry experience and network through an optional minimum 30-week placement which can be completed anywhere in the world

• Get industry ready from working on live marketing briefs for unit assessments

• You will learn a variety of practical skills such as pitching creative ideas, calculating marketing budgets and planning marketing campaigns

• Guest lecturers from the industry and expert staff will help you to develop strong communication skills and a cultural awareness, essential in a modern marketing environment

• Within fifteen months of finishing the course, 90% of graduates were in employment or further study.

This course will provoke you to consider forward-thinking strategies and cutting-edge business practices. We’ll equip you with analytical and strategic skills to enable you to think critically about marketing scenarios and make informed decisions.

The accrediting bodies on our BSc (Hons) Marketing course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the BU Business School experience.

• Association to Advance Collegiate Schools of Business (AACSB) accreditation is a hallmark of excellence that has been awarded to fewer than 5% of business schools worldwide

• BU has Strategic Partner status with the Chartered Institute of Marketing (CIM), which means you can gain CIM professional qualifications as well as exemptions towards a CIM Diploma in Professional Marketing

• Upon successful completion of the Institute of Data & Marketing (IDM) accredited unit, you will be able to obtain the IDM Certificate in Digital and Data-Driven Marketing.

This is the Foundation Year option for students who do not meet the entry requirements for the degree course. This additional year of study will give you with a grounding in the general business and management skills required for a Marketing degree, building your confidence, knowledge and skills for further study. After successful completion of the foundation year, you will progress to the full degree. ​

Course Modules

During the foundation year, you will study the following units: Fundamentals of Business & Management, Academic & Professional Practice, and Fusion Business Project.

Year 1 core units: Global Business Environment | Developing Management Competencies | Principles of Marketing | Fundamentals of Digital Marketing | Responsible Consumer Behaviour and Green Marketing | Customer Experience and Relationship Management

Professionally accredited courses provide industry-wide recognition of the quality of your qualification.

• Chartered Institute of Marketing
• AACSB International
• Institute of Data and Marketing