OVERVIEW
Marketing is a business function with the power to shape everything from sales and customer service to product development and brand loyalty. The best marketers see the big picture, when they look at the business landscape, and identify the opportunities to communicate and influence audiences and spot the threats that could damage their brands. This marketing degree is all about exploring that landscape, taking those opportunities and avoiding those threats.
You’ll look at different media and methods of communication, study how to analyse and segment audiences and discover how to craft and deliver the right message at the right time.
To start with, you’ll learn about the marketing fundamentals, but you’ll also have the flexibility to choose modules that interest you most as you progress. By the time you leave us, you’ll not only understand the theory behind effective marketing, you’ll also have a range of practical and professional skills.
FEATURES AND BENEFITS
Learn from the experts – With years of experience in industry, our teaching staff provide a unique insight into the world of marketing, advertising, digital media and PR.
A creative city – Study in the heart of Manchester, a city that offers unparalleled opportunities for aspiring marketers. It is a major hub for the marketing, media and creative industries. Manchester's rich cultural scene also provides a stimulating environment that fosters creativity and innovation - key attributes for successful marketers.
Sustainable marketing practices – The programme covers ethical, sustainable, and responsible marketing practices. This aligns with the growing demand for businesses to operate in a socially responsible manner and prepares you to lead with integrity.
Gain hands-on experience – Through practical projects, case studies and Work Integrated Learning opportunities, you will gain experience that prepares you for the challenges of the marketing industry. This approach enhances your employability prospects and work-readiness.
This course is available in Clearing. If you have submitted an application, you can add this course. If you haven’t sent us an application yet, you can do this until 24th September 2026.
This is the equal consideration deadline. You can still apply after this date, but your application may not receive guaranteed consideration.
Manchester Metropolitan University has participated in the Teaching Excellence Framework. These ratings were awarded in 2023, for four years.
See why these ratings were awarded
What does this TEF outcome mean?
The following entry points are available for this course:
GCSE grade C/4 in English Language or Level 2 Functional Skills English pass
and
GCSE grade C/4 in Mathematics or Level 2 Functional Skills Mathematics pass
At Manchester Met, our mission is to recruit ambitious students from all backgrounds and to inspire and support them to achieve their potential. Where applicants with WP flags receive an offer but don’t quite meet conditions, we may be able to look again at these applications. Where we are unable to offer a place on a chosen course, we may seek to make an alternative offer. For further information please click the link below.
Learn more on the Manchester Metropolitan University website
This section shows the range of grades that students who received offers were previously accepted on to this course with (learn more).
It is designed to support your research but does not guarantee whether you will or won't get a place.
Admissions teams consider various factors, including interviews, subject requirements, and entrance tests. Check all course entry requirements for eligibility.
We are unable to show previous accepted grades for this course. This could be because the course is new, it's a postgraduate course, there isn't enough historical data, or the provider has opted out of sharing their entry grades data for this course - learn more.
This report uses your grades to show how students with similar results have done when applying to this course in the past. Sometimes, there isn’t data for every possible set of grades. When that happens, universities and colleges occasionally fill in the gaps for sets of grades that are typically accepted.
Subject Spotlights give you the chance to try a higher education course before you apply. Delivered by the lecturers themselves you will gain insight into what it's like to study the course and give your personal statement a boost.
No fee information has been provided for this course
Tuition fee status depends on a number of criteria and varies according to where in the UK you will study. For further guidance on the criteria for home or overseas tuition fees, please refer to the UKCISA website.
For more information on fees, please visit: https://www.mmu.ac.uk/study/undergraduate/course/ba-marketing/september-2026#fees
Email:courses@mmu.ac.uk
Phone:0161 247 3000
Email:courses@mmu.ac.uk
Phone:0161 247 69 69
All Saints Building
All Saints
Manchester
M15 6BH
At Manchester Metropolitan University
