Marketing (With Professional Practice Year)

This professionally accredited degree covers the latest developments in communications, artificial intelligence, and digital and social media alongside critical marketing areas like consumer behaviour, data analysis, management, branding, innovation and popular culture. You engage with both theory and practice, making links between your studies and workplace practice through real-life marketing scenarios and real-world projects.

Professional Practice Year
Take your course over four years and include a Professional Practice Year after your second year of studies. It is an opportunity to apply your learning in the workplace while enhancing your knowledge and skills through fee-free paid practice. It also builds your CV and industry contacts with many students progressing to employment within their practice-year organisation or institution.

Course Accreditation/Industry Endorsement

• Our courses are accredited by the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), offering you exemptions from units, and discounts on exam and membership fees.

Facilities and Specialist Equipment

• Access to Semrush campaign management software for digital marketing.

• Access to databases such as Harvard Business Publishing and the Institute of Data and Marketing (IDM).

Partnerships and Collaborations

• Our student-led Marketing Club is run in association with CIM, and organises field trips and workshop events.

• Our industry panel includes representatives from a broad base of organisations.

Your Student Experience

• Our student-led Marketing Club, affiliated with CIM, runs field trips, events and workshops across a wide range of marketing areas, building your knowledge base and skills.

• Maximise your learning with visits from industry specialists and professionals including senior staff from Bute Street Festival, IBM Global Markets, Luton Town Football Club, Andrews UK, RetroGames, West Wing Studios, and Wonderbly.

• Gain professional insights with field trips to digital marketing agencies and museums including the award-winning Receptional and Museum of Brands.

• Attend industry events and practice pitching campaign ideas to companies such as Boots, among others.

• Business Practice Explored (BSS005-1) Compulsory
• Consumer Behaviour (MAR022-1) Compulsory
• Customer Relationship Management (MAR018-1) Compulsory
• Introduction To Digital Marketing And Analytics (MAR020-1) Compulsory
• Principles Of Marketing (MAR001-1) Compulsory
• Using Data To Build Business Practice (BSS004-1) Compulsory
• Brand Management (MAR016-2) Compulsory
• Career In Practice (MAR027-2) Compulsory
• Contemporary Issues In Marketing (MAR030-2) Compulsory
• Digital Innovation And Entrepreneurship (MAR038-2) Compulsory
• Interactive Marketing Management (MAR032-2) Compulsory
• Marketing Communications In The Digital Age (MAR021-2) Compulsory
• Continuing Professional Development (MAR027-3) Compulsory
• Marketing Ethics And Corporate Social Responsibility (Csr) (MAR028-3) Compulsory
• Marketing In A Global Context (MAR014-3) Compulsory
• Preparation For Specialist Research Project (MAR029-3) Compulsory
• Specialist Research Project (MAR030-3) Compulsory
• Topical Marketing Communications Practice (MAR031-3) Compulsory

Every effort is made to ensure this information is accurate at the point of publication on the UCAS website. For the most up-to-date information, please refer to our website.

The assessment strategy supports the course's focus on being an independent learner and employability. Your subject knowledge and key skills such as team work, communication, information literacy, research and evaluation, creativity and critical thinking are tested throughout the course using various relevant assessments to meet the learning outcomes as well as your different learning styles.

The key subject themes increase in intensity as you progress to the next level and then to the final year, allowing you to build on previous knowledge. The assessments are therefore designed to support you to work both in a team and independently. The assessments reflects incremental learning as well as focus on being a confident independent learner by providing more group work opportunities at the start of your course to build your team skills and engagement, and progresses to more individual and guided assessments to challenge you academically and professionally. The variations of assessments you will engage with ensures that you accumulate all the skills necessary to interact efficiently within the world of marketing.

For all assessments, you will have an assignment brief which clearly sets out requirements and the criteria for grading your work; this develops your understanding of the assessment standards and what is needed to do well at a task. You will receive feedback on all your assessments to enable you to improve your learning. It is important that you use this feedback accordingly to maximise your performance on future assignments and to buttress your learning.